Former Costa CMO Sarah Barron joins Domino’s as CMO

Domino’s Pizza has appointed Sarah Barron, ex-chief growth officer at Costa Coffee, as its new chief marketing officer.

Sarah will take over from interim CMO Simon Wallis from this month.

Simon is also international managing director and will now move to the new role of chief transformation officer from 1 February.

Sarah has worked with Cadbury for more than 11 years, where she rose to the position of managing director on premium brand Green & Black’s.

In 2016, she joined Costa as chief marketing officer, rising to CGO in 2019.

“I’m delighted to welcome Sarah to the Domino’s team. She brings a wealth of expertise from some great brands, as well as hugely valuable experience of working within a franchise business,” shared Dominic Paul, chief executive of Domino’s Pizza Group.