Eatfit to function as separate entity as Curefit focus on digital biz

Eat.fit currently operates across 15 kitchens in 2 cities and has served over 1.5 million users to date.
  • Nusra Deputy Features Editor
Eatfit

Bengaluru-based health and fitness startup Curefit, is looking at an independent fund-raise for its food delivery entity Eatfit as it hives off from it.

Launched by former Flipkart and Myntra executives, Mukesh Bansal and Ankit Nagori, the cloud kitchen business of Curefit’s food brand--Eatfit, will now be run as an independent entity.

“Eat.fit has enormous potential to expand further and serve more people in India, who are on the lookout for a healthy alternative that can be safely delivered to their doorstep. Making eat.fit a separate entity will allow us to dedicate more time and resources in an efficient manner to make the business grow and deliver value to our consumers, and we hope that doing so can help us deepen our impact in the cloud kitchens and food delivery category in India,” shared Mukesh Bansal, Founder, cure.fit.

Also Read: Mukesh Bansal’s CureFit launches cheese-less lasagna, butter-less butter chicken

Eat.fit currently operates across 15 kitchens in 2 cities and has served over 1.5 million users to date.

This comes when its cloud kitchen business has scaled down significantly over the past six months owing to the pandemic. It has seen a 40% recovery in order volumes as compared to pre-covid period.

Must Read: ‘Ghar ka Khana’ is go- to food for Dark Kitchen Biz

“Cure.fit has pivoted to digital-first approach and has moved most of its services online. Our digital verticals have grown enormously and are very well received, adopted, by the consumers. We will continue growing the digital product and offer a great experience to our consumers. Eat.fit has created a niche for itself in the healthy food category and with the transition, we will be able to do more in the healthy food category,” added Ankit Nagori- co-founder, cure.fit.

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