Danone leads investment of Rs 182 crore in Epigamia

This move will help the company to retain a presence in the Indian market.
  • Franchise India Team Editor
Restaurant India

Danone, French multinational food products giant, is leading an investment of Rs 182 crore into local yogurt maker Epigamia. This move will help the company to retain a presence in the Indian market.

Laurent Marcel, MD of Danone's venture investment arm, said, "This is a minority venture investment, so Epigamia will continue to operate independently."

Danone will be collaborating with Epigamia in areas of brand management, distribution expansion, manufacturing, quality and food safety. Though, this investment will be independent of Danone’s business in the country.

"This is a promising opportunity to partner with a modern and agile consumer brand which is attractive to millennials and positioned in a dynamic and high potential market," Marcel added.

The fresh funding will help Epigamia to execute an ambitious business plan that entails rolling out its dairy products distribution across 25 cities in India.

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