Coca-Cola eyes to gain foothold in rapidly growing cafés space

The Coca-Cola Company launches hundreds of new products every year to meet the ever-changing tastes of consumers around the world.
  • vaishnavi News Editor
Coca-Cola

Coca-Cola, the world's largest beverage company, is planning to gain a foothold in the rapidly growing cafés space. The Coca-Cola Company launches hundreds of new products every year to meet the ever-changing tastes of consumers around the world.

Now, the company has entered preliminary talks for a substantial stake buy in the country’s largest coffee chain Café Coffee Day (CCD). Last year, through the acquisition of UK-based Costa Coffee, the beverage company has entered into the ever-growing coffee market.

An official in the knowledge of the development said, “The potential stake acquisition is being driven by Coca-Cola’s headquarters in Atlanta, and officials from the beverage maker’s global team are engaged in active talks with the Coffee Day management. It would give Coca-Cola a significant scale in the fast-growing café business, compared to soft drinks.”

Café Coffee Day, promoted by VG Siddhartha, is owned by Coffee Day Global, a subsidiary of Coffee Day Enterprises. With a footprint of 1,750 cafes, CCD continues to be a market leader in the organised café space. The brand competes head-on with Starbucks and smaller coffee chains like Barista and Costa Coffee.

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