Chinese Wok Unveils Chowmein: A Street-Style Tribute to Kolkata’s Desi-Chinese Roots

Chinese Wok, India’s largest Chinese QSR chain, has launched its own take on the beloved street-food classic—Chowmein—bringing the bold, smoky, and spicy essence of Kolkata’s iconic noodles to a modern, hygienic quick-service format nationwide.

Inspired by Kolkata’s unique Indo-Chinese culinary heritage, the dish features wok-tossed noodles, crunchy veggies, and umami-rich sauces. Crafted for Gen Z and millennials, it delivers authentic street-style flavor with the consistency and quality of a QSR experience.

 “With the launch of Chowmein, we are bringing a piece of India’s culinary nostalgia into a format that’s accessible, hygienic, and scalable. Our goal was to recreate the familiar smoky, spicy experience that so many of us grew up loving and present it in a way that resonates with today’s young, fast-moving consumer. This launch represents everything Chinese Wok stands for: bold flavours, affordable indulgence, and modern convenience,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks. 

The launch is backed by a vibrant digital-first campaign featuring teasers, influencer collaborations, and eye-catching visuals to drive discovery, trials, and social buzz. Tapping into the current cricket mania, Chinese Wok has introduced cricket-themed packaging and match-day offers—reinforcing its young, energetic, and culturally in-tune identity.

This rollout marks a key milestone in Chinese Wok’s expansion, as the brand scales rapidly across India while deepening its roots in regional culinary traditions. By bringing a beloved street-side favorite into the QSR space, Chinese Wok is strengthening its presence in East India and offering a nostalgic, flavor-rich experience to audiences nationwide.