\"To this end, we have embarked on communicating to the consumer in an open and transparent manner with a reassurance campaign which is rooted in fact,\"added Rajesh.
The officials said Nestle was being accused of unfair trade practices, adding this is the first case in which the Indian government has sought damages from a multinational.
Unfortunately, recent developments and unfounded concerns about the product have led to an environment of confusion for the consumer, to such an extent that we have decided to withdraw the product off the shelves, despite the product being safe.
Meanwhile, the Union Food and Consumer Affairs Ministry has also asked the Food Safety and Standards Authority of India (FSSAI) to look into the matter.