Cellar 33 Brings Premium Champagne, Wine, and Spirits Portfolio to Indian Market

Bordeaux-based Cellar 33, an export and marketing agency established in 2023, is set to introduce a carefully curated range of champagne, wine, and spirits to the Indian market. Founded by wine industry experts Amrita Singh DipWSET and Mattia Antonio Cianca DipWSET, the agency leverages extensive experience in branding, marketing, and wine expertise to provide a high-quality selection for discerning clientele worldwide.

Cellar 33 has established itself as a consultancy specializing in the export and promotion of premium wines and spirits, known for building strong business networks and providing targeted branding solutions for the luxury segment. The agency aims to be a comprehensive resource for exclusive champagne, wine, and spirits.

At ProWine India 2024, Cellar 33 will showcase a portfolio of 25 producers and 42 handpicked wine and champagne offerings, including a noteworthy lineup of 14 Champagne producers—a first for ProWine India. This presentation underscores Cellar 33’s commitment to connecting the Indian market with global wine culture.

Highlights of Cellar 33’s ProWine India 2024 lineup include:

• Champagne Excellence: A selection of 14 Champagne producers presenting premium options tailored to the Indian market.
• Crémant de Bordeaux: Traditional method sparkling wines from Bordeaux, offering refined flavors for sophisticated tastes.
• Notable Estates: Featuring Château de Pressac Saint-Émilion Grand Cru Classé, known for its heritage and high-quality wines.
• Armagnac Legacy: Iconic Armagnac from Château de Lacquy, reflecting French tradition and craftsmanship.
• Tonic and Soda Innovation: A modern range by Archibald, enhancing the tasting experience for spirits and mixers.
• Soil Expertise: Renowned vineyard soil experts Claude and Lydia Bourguignon, sharing insights on terroir's role in wine character and quality.

Through this showcase, Cellar 33 seeks to create a bridge between European wine-producing traditions and India’s evolving wine market, enriching the experience of Indian consumers and industry stakeholders with its premium selections.

Amrita Singh, Co-Founder of Cellar 33 said, “Cellar 33 is more than a business; it is a journey towards excellence. We are excited to bring our expertise and passion for champagne, wine, and spirits to India, a market that is growing rapidly in sophistication and appreciation for premium products. Our vision is to create meaningful connections between our producers and Indian consumers, introducing them to the stories and traditions behind each bottle.”

Mattia Antonio Cianca, Co-Founder added, “Our goal at ProWine is to present the diversity and richness of European wine culture, with a curated selection that includes celebrated names and innovative newcomers alike. We see ProWine India as an ideal platform to build bridges, enabling Indian enthusiasts and professionals to engage with premium products and deepen their knowledge and appreciation for fine wines and spirits.”

Cellar 33’s presence in India reflects a blend of tradition and innovation, aimed at enhancing the wine and spirits landscape in the country.