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Clear Premium Water has made a declaration regarding the introduction of its natural mineral water brand 'NUbyClear' in the Indian market.

NU consists of a selection of natural mineral water sourced directly from the origin.

It contains beneficial natural mineral components like calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and maintains an alkalinity level of approximately 7.70.

NU is set to bring satisfaction to customer base, including high-end dining venues, luxurious hotels, stylish cafes, renowned eateries, exclusive clubs, airports, and various locations throughout Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh.

The brand is planning to extend its presence nationwide in the near future.

This premium offering does come with a higher cost compared to other bottled mineral water choices available in India.

“In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.” said, Nayan Shah, Founder & CEO, the driving force behind Clear Premium Water.  

Since its inception in 2010, CLEAR has been a leader in delivering top-notch drinking water to customers throughout India.

The brand has established an excellent standing by strictly adhering to the most rigorous international safety, cleanliness, and quality criteria.

Every single drop of CLEAR water goes through an extensive 11-stage purification procedure and is subjected to 121 quality assessments, guaranteeing that consumers receive only the finest quality.

Clear Premium Water has set sustainability targets with aspirations to achieve plastic neutrality by 2027, attain net-zero carbon emissions by 2030, and reach water positivity by 2030.

These objectives highlight CLEAR's unwavering commitment to both quality and environmental responsibility.

Bottle is accessible in multiple sizes, including 250ML, 500ML, and 1LTR.

Beverage giant PepsiCo and the Board of Control for Cricket in India (BCCI) have decided to sell packaged mineral water at uniform prices, said minister of consumer affairs, food and public distribution Ram Vilas Paswan.

PepsiCo’s mineral water brand Aquafina will be sold at the same price across the country, while BCCI has decided that prices of packaged mineral water, across all brands, will not be higher than MRP at its stadiums.

Paswan said, "We have had one achievement —Pepsico’s Aquafina will be sold at one price. BCCI has also issued a circular that all stadiums will sell packaged water at one price. Prices (of water) will be one inside and outside the stadium. Dual MRP is against law. It can attract legal action, and it is happening through National Consumer Disputes Redressal Commission (NCDRC)." Regarding cinema halls and restaurants charging higher than MRP, Paswan said there can be two solutions — the consumer should be made more aware or the consumer courts should be approached.

Last year he said, "Charging above MRP is violation of the law. But we still see at airports, multiplex and hotels, that packaged water is sold at more than the MRP. This needs to be stopped."

Haryana Health Minister Anil Vij has asked the Food and Drug Administration (FDA) Department to issue notices to 19 producers of canned food and beverages in the state.

The minister has also asked ban on sale of drinking water of three brands whose samples have been found unsafe in laboratory tests and some products were misbranded.

Vij took a serious note of this issue during his meeting with senior officers of FDA Department in Chandigarh, an official release said.

“water samples of sealed bottles of two brands taken from Palwal were found completely carbonated and water of another brand taken from Jind was also to be unsafe for usage,” added the release.

The minister immediately issued directions to ban the sale of sealed water of three brands in market, the release said, adding, samples of other items, including Khoya, two brands of Desi ghee and one of flavoured milk from Hissar also were found to be sub-standard.

Samples of soft-drink Mirinda SCW of Coca Cola Company taken from Hissar have been found as misbranded, the release said quoting the minister.

Coca Cola in a release, however, claimed that Mirinda is not its brand.

The department was directed to issue notices to them, it said.