After Burger King, Starbucks launches Impossible Breakfast Sandwich in the US

As part of these sustainability initiatives, and to meet an increasing customer demand, Starbucks will continue to expand plant-based choices as an environmentally friendly menu contributes to their goal to be a resource positive company.
  • Nusra Deputy Features Editor
Starbucks

American coffee chain Starbucks has introduced Impossible™ Breakfast Sandwich available as part of Starbucks new summer menu alongside new cold coffee beverages in the US.

The Impossible™ Breakfast Sandwich features savory Impossible™ Sausage Made from Plants, which is combined with a cage-free fried egg and aged cheddar cheese and served on artisanal ciabatta bread.

With 22 grams of protein, the new breakfast sandwich is available now at the majority of Starbucks locations throughout the US and offers everything customers love about a classic sausage breakfast sandwich but with plant-based sausage. 

“We’re pleased to add the Impossible Breakfast Sandwich, made with Impossible plant-based sausage, to Starbucks menu in the US, to meet the growing customer-interest in plant-based options” said Michael Kobori, chief sustainability officer at Starbucks.

The Impossible Breakfast Sandwich joins a growing number of plant-based menu items offered to Starbucks customers in the US. As part of these sustainability initiatives, and to meet an increasing customer demand, Starbucks will continue to expand plant-based choices as an environmentally friendly menu contributes to their goal to be a resource positive company.

“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” added Kobori.

“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Dr. Patrick O. Brown, Founder and CEO of Impossible Foods. “Impossible Foods is making plant-based foods that deliver unrivaled taste, nutrition and convenience. We’re excited to work with Starbucks, which shares our mission to make the global food system sustainable.”

The Impossible™ Breakfast Sandwich is available for customers to order alongside their favorite beverages at Starbucks stores, using the Starbucks® App for order ahead and contactless payment and without leaving home using Starbucks Delivers through Uber Eats nationwide. 

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