RPG Group to offer 'guilt-free snacking' under 'Too Yumm' brand

The company will start with selling snacks such as khakra and makhna, breakfast cereals such as corn flakes, juices and fruit beverages.
  • Franchise India Team Editor
Restaurant India

Kolkata -based RP - Sanjiv Goenka group, the owner of the Spencer's Retail chain, is planning to sell Indian and Western packaged snacks. Spencer's Retail chain sells private-label gourmet food or personal care products at its 120 stores across the country.

Guiltfree Industries, RPG Group’s new venture, will sell Indian and western packaged snacks, cereals, juices and beverages under the ‘Too Yumm’ brand from next month.

It plans to expand the consumer goods business with a new brand launch every quarter. Personal care and other segments will also be brought into the scope of offerings later. These products will be sold through retail chains, the web and neighbourhood stores.

According to an executive, “The target is to notch up Rs 3,000-3,500 crore in sales from the consumer goods business in the next five years.”

The company will start with selling snacks such as khakra and makhna, breakfast cereals such as corn flakes, juices and fruit beverages.

One of the executive said, “These will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking,"

Devndra Chawla, CEO, Future Consumer said, “A huge scope exists to create brands, considering that the market is under-penetrated and fast lives offering newer consumption themes to be created. Fast-moving consumer goods (FMCG), retail and e-commerce industries are all starting together in the country, and the field is wide open for anyone to build brands.”

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