Prabhat Dairy Eyes 10% Market Share By 2019

Maharashtra based milk and dairy products company, Prabhat Dairy Limited is exploring the possibility of setting up unit in Assam.

Chief Marketing Officer and Business Head, Prabhat Dairy Limited, Nidhi Nirmal said “We are exploring the possibility of setting up possessing unit and talks are going on in this regard with the state government. We are eyeing to capture 10 percent of market share by financial year 2019 and firm up the scale in institutional business in Northeast India.The market for UHT (ultra-heat treatment) milk is growing exponentially with a compound annual growth rate (CAGR) of 32 percent and the company aims to be a major contributor to the industry. To achieve the growth targets, the Company has planned to leverage its existing presence in the region by expanding its product portfolio. North East India is one of our primary target markets for our national expansion as it is one of the fastest growing in India, especially in Tetra Pak segment. We have strategized our products in line with the local demand as understand the requirements of the region since we already have presence here for a while. The market for UHT is growing fast and so is the demand for Tetra Paks is emerging as a preferred option of milk consumption in the North Eastern states. Our core focus would be to build Strong Consumer Connect as we are looking to launch more products in the region soon. Company will soon launch a range of value added products in Delhi, Punjab, Himachal Pradesh, Assam and firm up its presence in Madhya Pradesh and Maharashtra”.

Company currently has two plants in Maharashtra with a daily capacity to process 10 lakh litres of milk and produce 30 tonnes of cheese.

By the end of FY 2018, the company plans to enter and firm up its presence in various Northern, Eastern, Western and Central Indian markets, mainly Tier II and Tier III towns with higher disposable incomes.