Nestle buys Texas based Chameleon Cold-Brew Coffee business
Nestle buys Texas based Chameleon Cold-Brew Coffee business

Nestle announced its second small coffee acquisition, buying Texas-based Chameleon Cold-Brew as to bolster its world-leading coffee business. Maker of Nescafe and Nespresso said Chameleon is the No.1 organic cold-brew brand in the United States.

Nestle, which took a majority stake in Blue Bottle Coffee in September, is trying to reignite slowing sales by snapping up small independent brands that appeal to younger consumers.

Nestle, also faces a specific threat from JAB Holding, a private investment company that has grown fast through a string of coffee deals in recent years, from mainstream players such as Douwe Egberts and Keurig to higher-end artisanal brands Stumptown and Intelligentsia. Speculation that JAB could acquire Dunkin Brands resurfaced this week, sending shares of that coffee and doughnut chain operator to record highs.

Packaged food rivals across the sector, from Campbell Soup to Unilever, are taking similar steps as health-conscious and brand-savvy shoppers shun traditional big brands while social media helps start-ups to grow faster.

Following criticism for being too slow to react to consumers' changing habits, Nestle is taking steps to improve its performance under new CEO Mark Schneider.

 
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Newly renovated India Coffee House opens with a new menu
Newly renovated India Coffee House opens with a new menu
 

India Coffee House, located on Ambedkar Road was inaugurated today by Shri. Rajesh Agrawal, IAS, Additional Secretary DOC, Ministry of Commerce, Government of India in the presence of Shri Neeraj Gaba, Director, Plantation, DoC, Ministry of Commerce & Industry, Dr. K G Jagadeesha, IAS, CEO and Secretary, Coffee Board, Government of India, Shri N N Narendra, IOFS, Director of Finance, Coffee Board, Government of India and Dr. M Senthil Kumar, Director of Research, Coffee Board, Government of India.

 

The brand got renovated at a cost of around Rs. 22 lakhs and the décor and interiors of India Coffee House has been revamped in such a way that it keeps the legacy of the 50-year-old iconic coffee house while making a subtle yet strong connection with the youth. 

 

It has also tied up with Mitti Café, a chain run by the staff of specially abled personnel, an incubate of Atal Incubation Center. The Coffee Board will also use this facility as a training centre for those interested in starting a coffee business from tier II cities.

 

“We have renovated the iconic India Coffee House to retain its aesthetic heritage feel while making it appeal to youngsters," said Shri. Rajesh Agrawal, IAS, Additional Secretary DoC, Ministry of Commerce & Industry, Government of India.

 

 “This renovation is the first step in our long-term plan to promote coffee across the state. The new menu has been curated by Mitti café who will introduce a specialty segment of coffee. ”We will soon introduce a course in professional barista training for youngsters who have completed their plus two or twelfth standard and want to set up their own coffee shop.  We are also exploring to introduce a franchisee model for entrepreneurs in Tier II cities, where they will be trained here in Bengaluru and we will give them the required assistance to set up India Coffee House centers in their respective cities or towns.  Our aim is to promote entrepreneurship as well as increase coffee consumption across Karnataka," added Dr. K G Jagadeesha, IAS, CEO and Secretary, Coffee Board, Government of India.

 

 

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