Restaurant India News: Wendy’s India Launches T20 World Cup Campaign with Coca-Cola

Wendy’s India has launched a new consumer campaign around the T20 World Cup in partnership with Coca-Cola, the official tournament sponsor. The campaign combines cricket excitement with Wendy’s popular burgers and gives fans a chance to win exclusive cricket merchandise and match tickets.

The campaign will run from 7 February to 8 March across India. As part of the initiative, customers can “score runs” by ordering any Wendy’s burger. Each burger comes with a special sticker featuring a random score of 10, 15, or 20 runs. Once customers collect 100 runs, they can win assured rewards by sending a direct message to @wendys_india on Instagram.

Prizes include T20 World Cup match tickets, signed official jerseys, and autographed cricket balls, all provided by Coca-Cola. The campaign will be active across Wendy’s outlets nationwide, aiming to boost fan engagement during the cricket season. Customers dining in during the campaign period will also receive guaranteed official T20 merchandise with their order, enhancing the in-store experience.

Mohit Mahajan, AVP - Marketing, Rebel Foods said, “Cricket is an emotion in India, and the T20 World Cup is the perfect moment to bring fans together over great food and shared excitement. With this campaign, we wanted to go beyond just meals and create a fun, rewarding experience that lets our customers celebrate every run. Our partnership with Coca-Cola allows us to tap into the nationwide cricket fever and make every Wendy’s order feel like a win this T20 season,”

Through this initiative, Wendy’s India aims to combine everyday food moments with the excitement of cricket, giving fans more reasons to celebrate every run both on and off the field this T20 season.