- November 30, 2016 / 2 min readTwigly’s unique marketing and customer experience appeals to the modern customer and has led to repeats as high as 70 percent on a daily basis.
Twigly, one of the online food brands that serves global cuisine to your doorstep, has expanded its services in Delhi.
Twigly intends to expand its customer base and is targeting 500 orders per day in the next few months.
Founded in August 2015 by Sonal Minhas, Rohan Dayal and Naresh Kumar Kachhi, Twigly emphasizes on-demand delivery of quality and fresh food. It works on an online food ordering model.
Twigly’s unique marketing and customer experience appeals to the modern customer and has led to repeats as high as 70 percent on a daily basis.
Sonal Minhas, Co-founder, Twigly, said, "We are excited to grow to food capital of India – Delhi, now. Our experience says that Delhi & NCR steals the deal when it comes to ordering food at the tap of your mobile. We are targeting to serve about 1000 orders per day in the next three quarters in Delhi. Our focus would be aimed at the quality of food and best in class ordering experience. Since we are not constrained by prime real estate, we are over investing in quality, people and hygiene. Within a short span of operation, we have earned a customer base of 10,000 people which in itself is an achievement, and we see it growing month on month. We aspire to scale-up to US$30 million in sales in the next 3–4 years."
Apart from its retail operations in sandwiches, pastas and pizza, Twigly plans to start a new product line of dips and shakes which would be available online and through modern retail format.
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