- March 18, 2017 / 3 min readLocalCircles conducted a survey of 10,000 consumers, who suggested that they ordered the food product as it was on a small discount, only to find on delivery that they now need to consume it in one month instead of the full shelf life of 12 months.
Many consumers have alleged that sellers on e-commerce sites have been trying to clear stocks of packaged food that are on the brink of expiry and have limited shelf life at reduced prices.
LocalCircles conducted a survey of 10,000 consumers, who suggested that they ordered the food product as it was on a small discount, only to find on delivery that they now need to consume it in one month instead of the full shelf life of 12 months. Around 96% of the respondents said e-commerce sites should mandatorily disclose manufacturing and expiry dates of the packaged food products sold on their sites.
"This leads to the product not being fully utilised, resulting in wastage and loss of money for the consumer," said a spokesperson for LocalCircles, a citizen engagement platform that is backed by industrialists such as Anand Mahindra and Nadir Godrej, among others.
Albinder Dhindsa, Co-founder, Grofers, said, "We are in the process of implementing a system where the customer will see the expiry date of the product before ordering. Right now, we do store expiry of every batch on the back end and there is a check at the warehouse level where the expiry is checked before packaging an order."
While e-commerce sites currently are not governed by any policy that lays down rules on display and selling of food products, Dhindsa said, "Typically, a product will only ship to a customer if it is within reasonable window of usage. In case a customer complains about the expiry within 48 hours of delivery, we typically offer a replacement. However, expiry related complaints are less than three in 1,000 for us."
Search for top Restaurant Suppliers in your city