- June 8, 2015 / 3 min readTaco Bell, along with Burman Hospitality, plans to take the store count to 25 restaurants in the next 18-24 months, said the statement.
Taco Bell, the world’s largest Mexican-style quick service restaurant chain announced its expansion into New Delhi with its launch at Ambience Mall, Vasant Kunj.
Taco Bell announced the Delhi launch with Burman Hospitality Private Limited (BHPL), its first franchisee in India incorporated by The Burman Family, the promoters of Dabur.
Taco Bell, along with Burman Hospitality, plans to take the store count to 25 restaurants in the next 18-24 months, said the statement.
Speaking about the launch Unnat Varma, General Manager – Taco Bell & Pizza Hut said, “Delhi fans have been asking for Taco Bell in their city and we’re are excited to offer our signature Mexican-inspired food and break-through value to our consumers here who have a youthful spirit.”
In addition to the grand opening in New Delhi, Taco Bell has 6 restaurants in Bangalore and Mumbai.
With a strong proof of concept in Bangalore and Mumbai, the company is now targeting at increasing their footprint across India and are delighted to work with Burman Hospitality as part of their expansion strategy into northern states including New Delhi, Punjab, Chandigarh and Uttarakhand.
“We are delighted and honoured to work with Yum to grow Taco Bell in India. The Burman Family over the last 20 years has partnered with many of the leading Fortune 500 companies globally to bring their businesses to India,” shared Gaurav Burman, Director, Burman Hospitality Private Limited.
The new restaurant’s contemporary design is inspired by its Mexican-style cuisine and the brand’s California-based heritage.
It’s has an urban fresh look which brings to life the brand’s belief in freshness and made-to-order food which can be seen from the open kitchen.
“We believe Taco Bell with its differentiated and innovative product offering will win the hearts and stomachs of the Indian consumer. It is our sincere aim to offer the highest quality, best tasting, value driven offering to the Indian consumer. We look forward to opening Taco Bell restaurants in India and making it the most successful QSR brand in the country,” added Burman.
The 75-seater Delhi restaurant will offer international classics like Crunchy Taco Supreme, Crunchwrap and Burritos as well as Kathitto developed especially for India to suit the local palate.
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