Indian Restaurant Congress

Scale Summit

Scaling up comes by default, that's by choice not chance. The problem, however, is that scaling needs an unrelenting ambition to grow, and simultaneously, huge amount of patience. Certainly, it is not as easy as throwing money at a problem, or hiring blindly. If anything, such acts end up running you into the ground. Scaling, however, essentially is driven by the strong foundation.

#Franchising is the Key: Did you know franchising has always helped building brand? With more than 90 per cent restaurant brands franchised globally it has acted as a catalyst in restaurant growth.

#Cashing-in on Technology: Are you thinking beyond delivery? You want to focus on enhancing customer experience? You believe in robots and satellite delivery?

#Growth is a Fickle Friend: Are you ready to take a ride with ups and down? With all the irregularities and ups and down the restaurant business holds, growth remains a fickle friend in the sector.

#Focusing on Service: When you treat them your customers with care and respect while providing an excellent meal, they'll come back to your restaurant again and again.

#Fast-casual is the new comfort: White table cloth and fancy dresses are a passé…customers these days walk into restaurant in their sleepers and casual is a chic.

#Disruptor: The biggest killer in the restaurant business is consumer fatigue. Either re-invent or repent. And re-invent fast with product, technology, décor, service and attitude.

Conference Agenda
Addressing The Generation 'ME' Almost 70% of consumers search for restaurants by cuisine type or food item, not by the the restaurant’s name. How Operators are turning to new store models to address market disrupters Shopping, Dining, Socialising, Playing - How Millennials see Life & Fun Gourmet, Fast-food, Restaurants, Takeaway or Table Service – How are new concepts creating New Experiences for the New Gen Diner Engaging Indian Customer with Sports Programming, Liquor & Food Building Affinity with the Traveller
Cashing On Business Dining How restaurants can capitalize on the Start-ups and corporate diners who are big spenders every year on business meals. Insight into business diner personas, and dispels common misconceptions. How to successfully implement B2B programs attracting the biggest corporate spenders – including meeting and event planners, executive admins, road warriors, pharmaceutical representatives, and others. Are Restaurants new co-Working Havens? What do Business Diners want and how can Restaurateurs work on making it happen both by design , service and specific needs of diners
Valedictory Session

Conference Agenda

Addressing The Generation 'ME'

Almost 70% of consumers search for restaurants by cuisine type or food item, not by the the restaurant’s name. How Operators are turning to new store models to address market disrupters

Shopping, Dining, Socialising, Playing - How Millennials see Life & Fun
Gourmet, Fast-food, Restaurants, Takeaway or Table Service – How are new concepts creating New Experiences for the New Gen Diner
Engaging Indian Customer with Sports Programming, Liquor & Food
Building Affinity with the Traveller

Cashing On Business Dining

How restaurants can capitalize on the Start-ups and corporate diners who are big spenders every year on business meals. Insight into business diner personas, and dispels common misconceptions.

How to successfully implement B2B programs attracting the biggest corporate spenders – including meeting and event planners, executive admins, road warriors, pharmaceutical representatives, and others.
Are Restaurants new co-Working Havens?
What do Business Diners want and how can Restaurateurs work on making it happen both by design , service and specific needs of diners

Valedictory Session