In an exclusive interview with Restaurant India, Chef Ashutosh Kumar, Pastry Chef at Grand Hyatt Kuala Lumpur, Malaysia shares his experience in food industry.
Restaurateurs have realized that identifying specific needs and wants of your particular market segment makes the business more successful. Changing market trends in recent times have made sure businesses carve out a niche and then thrive on it.
It started about 19 years ago when the QSR format took off in India with the arrival of McDonald's in 1996. Many global brands followed suit since then, either through company-owned stores or the franchisee model or a mix of both. And, the segment taught I...
Drinking out is perhaps the foremost reason for people to walk in to a restaurant. Earlier it was quite easy because people used to go out for food and drink was something incidental but now the situation is vice versa.
It's good to have a restaurant in Delhi and Mumbai but at the same time having a restaurant in Coimbatore and Orissa is also pretty nice because at the end of the day you're feeding people.
Franchisor imparts the sense and science both into the business. What you are paying for is knowledge and the brand which already exists. A franchisor typically provides a platform to the entrepreneurs to build their brand.
India is learning new stuff but without forgetting basics and classics. Those basics and classics are changing and evolving every day. They are more 2017 and improvised.
Blogging of high end quality content on a regular basis will add an exceeding amount of value to your business. To create quality content for a better alliance with your audience you need to be passionate and must have an inherent knowledge of your subject...