Grabenord

In 2018, Shalin Talajia, the Founder and CEO of Grabenord, found himself grappling with a series of gut issues. It was his vegan wife, Dipika Talajia, who urged him to temporarily eliminate dairy from his dietan advice he had previously brushed aside, hoping the discomfort would eventually subside. However, after adhering to her suggestion for 10 months, Shalin began experiencing significant improvements in his health. This pivotal experience led both Shalin and Dipika to adopt a shared criterion: seeking out vegan and plant-based alternatives in their everyday lives. Shalin's professional journey intersected with Nirav's during their tenure at a previous organization. Their shared experience led them to attend the Gulfoods exhibition, where they stumbled upon a remarkable plant-based cheese. Eager to introduce this innovative product to the Indian market, they proposed importing and distributing it. However, their proposal was met with reluctance, as they were deemed too small and unprepared for such an endeavor. Undeterred by this setback, Shalin and Nirav saw an opportunity to embark on their own venturea journey that would shape the foundation of Grabenord. Their vision was to curate a diverse portfolio of plant-based products tailored to the Indian market. With dedication and perseverance, they commenced their venture, introducing a range of offerings including plant-based cheese, butters, spreads, dips, and healthy kombucha. Each product reflects meticulous attention to quality and innovation, catering to the evolving preferences of health-conscious consumers in India. Currently Grabenord's products are widely available, gracing the shelves of esteemed retailers such as Natures Basket, Reliance Signature, and Fresh Pik Stores, alongside numerous other A+ stores across India.