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Sagar Kochhar Group CMO, Rebel Foods

Sagar Kochhar is the Chief Marketing Officer at Rebel Foods (formerly Faasos). After earning an engineering degree from National Institute of Technology, Kurukshetra, Sagar pursued a Master’s in Business Administration, from SCMHRD, Pune. Sagar started his career as a design engineer with global giants Larsen & Toubro, before moving on to complete his MBA. Once back in the professional circuit, Sagar’s first stint was as a trainee with Perfetti Van Melle, before moving on to Vodafone, where his role involved Enterprise Marketing. He has been the primary marketing specialist at Rebel Foods, responsible for building brands ground up from scratch to multi million-dollar valuations. Having joined Faasos as the Sr. Vice President of Operations, Sagar is part of the core team that built the largest food conglomerate in India from scratch, by redefining the way food businesses operate and building brands satiating varied food missions thereby creating memorable and delightful food experiences for consumers. In June 2016, Sagar was appointed the Group CMO of Rebel Foods, whereupon he was responsible for ensuring that brand equity be nurtured & nourished in keeping with strategic objectives. Since then, he has been a major contributor in building the Group’s brands across geographies by reaching out to target audiences via unique brand centric, innovative viral campaigns and community engagement across social media.

From identifying the need, defining the purpose and positioning of the brand to nurturing and growing the market share to attain leadership, Sagar has led the launch and scale-up of 7 brands in 12 months contributing to over 55% of organizational revenue. He spearheaded the $10-mn premium biryani brand - Behrouz, in a mere 12 months from scratch. Sagar has also been the driving force in new product developments, from constantly reviewing existing product portfolios to enhance consumer product experience and better product retention for all brands.

About Rebel Foods
Rebel Foods (founded in 2011 as Faasos and rechristened Rebel Foods in October, 2018) was founded by Jaydeep Barman (Co-founder and CEO) and Kallol Banerjee (Co-founder). The largest virtual restaurant chain globally, having grown from ~20 restaurants in 2011 to 1500+ restaurants across the nation at present, Rebel Foods is revolutionizing the business of building and running restaurants.

The company has 1500+ virtual restaurants across the country and is now working on building a network of restaurants that is five times larger than any other in India and thereby becoming the largest food player (internet or not) in the country. Rebel foods houses multiple INR 150+ crore brands as a part of its portfolio & has brands like Faasos, Behrouz Biryani, Mandarin Oak, Oven Story, Sweet Truth, Firangi Bake, Lunch Box, The Good Bowl and Kettle & Kegs.


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