Sixteen percent of operators in the US believe both their sales and traffic will decrease because of vaccine mandates, while 14% believe traffic will increase and 9% believe sales will increase.
While restaurant sales were down as much as 50 percent or higher for some limited-service brands, many found an opportunity to flex their well-developed off-premises muscles as a way to stay afloat.
The expenditure of Indian households on eating out is rising rapidly and it has become imperative for established as well as new restaurants to formulate a dynamic pricing strategy. As per reports, an average Indian household spent over INR 2500 per month on eating out in 2019.
In a world where uncertainty looms large over the future of the dining business, technology is the most viable way forward for restaurants, especially as government directives also encourage takeaways.
Soultions like Tone Tag enable customers to pick their favourite item from their choice of restaurant, make payment online, and place an order. This seems like a regular online ordering procedure but there is a catch.
A restaurant brand operator who has 200 outlets pan-India said Zomato has been pushing partners in recent weeks to opt for discounting models like Deal of the Day and Everything at one price.
Digital orders for carryout, which represented 62 percent of all digital transactions, jumped 130 per cent. Digital orders for delivery lifted 140 percent.
As per a report by Goldstein Research, the global cloud kitchen market was valued at USD 700 Million in 2018 and is expected to grow at a CAGR of 17.25% through the forecast period (2017-2030).