US-based sandwich chain Blimpie forays into Singapore

As part of the agreement, Blimpie will be working with Deelish Brands to launch and expand the brand in Singapore with plans to unveil 5 stores within the next five years.
  • Vaishnavi Gupta Features Writer
Blimpie

Blimpie is growing its global footprint with the expansion into the Southeast Asian region. Kahala Brands, the parent company of Blimpie, has tied up with Deelish Brands Pte Ltd, a Singapore-based restaurant management company, to launch the Blimpie brand in Singapore. 

Deelish Brands operates in the fast casual restaurant sector, focusing on brands that believe in using only the freshest ingredients and preparing cooked to order meals.

As part of the agreement, Blimpie will be working with Deelish Brands to launch and expand the brand in Singapore with plans to unveil 5 stores within the next five years.

Moe Ibrahim, CEO of Deelish Brands, said, “For more than 50 years, Blimpie has been America's beloved neighborhood deli, and that's why it's known as America's Sub Shop. The brand has perfected the art of a bigger, better sandwich, using the freshest ingredients and doing it at an affordable price.”

US-based sandwich chain Blimpie forays into Singapore

“We believe that the Blimpie Way fits nicely with Deelish Brands' strategy of bringing the world’s most beloved and fastest growing restaurant brands to Southeast Asia. We are excited to bring Blimpie to the region as we are confident it will soon become Asia's sub shop as well,” Ibrahim added.

With this global expansion, Blimpie fills the need of Singapore consumers looking for fresh food options.

Eddy Jimenez, Senior Vice President of international operations and development, Kahala Brands, stated, “Continuing to build the brand's international expansion with highly esteemed companies such as Deelish Brands has been a pleasure for us at Blimpie. Their passion and commitment to developing such a great and successful F&B business in the market is very impressive, and we are thrilled to introduce America's Sub Shop and our hearty portions of fresh-sliced meats, fresh-baked breads and robust offerings to all consumers in the Singapore market.”

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