In noodles segment, Yippee is the second largest brand with about 22% market share.
The company's campaigns had focused on "world-class product and manufacturing processes", he said.
Noodles segment which is growing at 15-20% annually contributed about 10% or Rs 804 crore
ITC strongly refuted the claims, saying all its products are \"manufactured in state-of-the-art, world-class facilities, complying with strict…
The FDA said that the samples of Yippee noodles, seized from a local mall here, have been found to contain lead œfar in excess to the permissible…
\"To this end, we have embarked on communicating to the consumer in an open and transparent manner with a reassurance campaign which is rooted…
ITC\\\'s brand, before the controversy was authoritative 18 to 20 per cent of the whole market share. But after the storm on Maggi, the market…
According to Koshia, of the 23 samples of Sunfeast Yippee, one sample failed the safety test as it showed higher lead content while some samples…
ITC has taken the decision to remove the same following the Maggi noodles controversy wherein FSSAI has pointed that if a product does not contain…
As per FSSAI order, the companies whose products have been listed for testing are Nestle India, ITC, Indo Nissin Food Ltd, GSK Consumer Helathcare,…
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