The packaging of the Anniversary Blend encapsulates the nurturing spirit of the siren – a symbol synonymous with Starbucks – radiating a warm, welcoming, and confident vibe.
The first wave will leverage ASU’s leading educational technology and world-class faculty to enrich the student experience, including study abroad opportunities tied to existing ASU degree programs, such as Sustainability, Sustainable Food Systems etc.
The expansion of the new offerings nationwide follows TATA Starbucks’ successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.
The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighborhoods served.
The new store in Agra has been designed to reflect the rich historical architecture of the city, while presenting a deep passion for coffee. Inspired by delicate detailing and ornamentation, the store features rounded arches and modern decorative element.
As he ascends into the role, Narasimhan will continue engaging the leadership team, sharing his early learnings and insights and assessing opportunities for the company as they chart a path forward.
Located in the city’s prominent area, Gurunanak Colony, the new Vijayawada store will offer customers an authentic Starbucks Experience as the company thoughtfully expands its presence across India.
Narasimhan is also a trustee of the Brookings Institution, a member of the Council on Foreign Relations, served as a member of the UK Prime Minister’s Build Back Better Council, and is a member of Verizon’s Board of Directors.
The company also plans to tap into the mid-size bakery market which is over 10 lakh cafes and bakeries in India by installing myChai brewing system across the space.