This latest offering by KFC was launched by none other than superstar Allu Arjun as he grooved with Colonel Sanders in the campaign film, declaring KFC’s Chicken Peri Peri is Sooper Very Very!
The film highlights TATA Starbucks’ 10-year milestone in India, while giving consumers the unique opportunity to engage with the brand and be a part of its iconic legacy.
This campaign will appeal not only to the consumers but also the fellow entrepreneurs in the food domain, inspiring them about the benefits of eating the right food.
Over the years he has orchestrated and accomplished impactful business, sales, and marketing initiatives to drive business growth, and greater brand awareness.
Amrita’s key responsibility areas include ideation and implementation of marketing strategies, marketing communication, content creation, digital marketing, establishing brand associations and handling of media and PR activities for the hotel.
This space, which Raita or Curd previously dominated, now offers the option of pairing some of the world's hottest sauces with Biryani, a crowd-pleaser for spicy delicacy fans.