Britannia has a sales turnover of Rs. 7,500 crore from the biscuits portfolio and is a market leader with a 58 per cent share in the premium segment, which is devoid of categories such as glucose and crackers.
In a unique partnership of its own kind the online food platform Zomato has partnered with Ola Cabs to provide integrated and optimized service experience to the consumer. This has been done in order to re-create and co-create a comprehensive ecosystem fo