The addition of Twin Peaks, including the new stores due to open and under development, is expected to increase the Company’s post-COVID normalized EBITDA by approximately $25 to $30 million.
The campaign features a variety of snapshots documenting abandoned restaurants, McDonald’s cap hanging on the back of a chair, a kid’s backpack, a stuffed bunny, a charging phone to name a few.
The new logo includes a more rounded font that evokes its famous hamburgers and has motifs in shades of brown, red and green as a symbol of its preparation on the grill.