The company was founded by ex-investment banker Kunal Bhagat, former PepsiCo executive Tuhin Jain and is backed by a group of HNIs (high net worth individuals) based out of Europe.\r\n
The company is presently present in Punjab, Haryana, Chandigarh, Assam, Arunachal Pradesh and Uttarakhand in the North and Goa and Pondicherry in South India and across 5000 point of sales.
The company is in the process of launching a second variant-Bira 91 Blonde- a craft lager this month. According to the firm, the products will be launched in Mumbai, Bangalore and Kolkata before the onset of summer.
Hindustan Coca Cola Beverages has been allotted 250 acres of land, where they will produce aerated soft drinks. Our objective is to develop Karnataka as a whole and therefore, we will be focusing on all districts.
The juice maker will use the funds raised for setting-up of a manufacturing facility in Haryana or Punjab, renovating plants in in Vadodara and Varanasi, setting-up of a corporate office at Vadodara, repayment of loans and general corporate purpose.
The exhibition caters to the growing food processing and packaging industry and has effectively positioned itself as the destination of choice for this sector.