United Spirits buys 26% in start up firm Hip Bar for Rs 27 cr
HipBar allows consumers to select from a range of alcoholic beverages and make payment using the mobile wallet to have the product either delivered…
India's largest microbrewery Byg Brewski to set up in Pub city of Bengaluru
The brewpub will have five experiential zones. The bar will offer 16 types of beer on tap as opposed to routine 5-6 varieties.
Pernod Ricard rakes in Rs 12,938 crore, profit dips 12%
The Indian unit accounts for nearly 10% of its sales and 8% of EBIT. The company, over the past few years, had been growing sales consistently by…
Pernod Ricard starts laying off employees In India Rejig
The layoffs are attempted to address the redundancies and building a younger workforce with downsizing the company.
Carlsberg records 30% growth by volume in India Biz
In India, Tuborg accounts for more than two-thirds of the company's annual sales.
Amul to roll-out haldi doodh with Irish mocktail
The Irish drink mocktail (off course without its famous whiskey) on the other hand is inspired from the famous Irish coffee having its origins in…
Thirsty Beers brews 'HAPPY by Thirsty and Thirsty SIMONA' for Indian market
After Delhi, Mumbai, Bangalore, Pune, and Goa, Thirsty Beers will soon be available across Kolkata, Hyderabad, Rajasthan and other markets as well.
Coca-Cola to Brew its first alcoholic drink in Japan
Honest tea, Dasani bottled water, the flavored Vitamin Water and the Powerade sports drink are highly counted non-cola products in the company's…
Diageo Makes Female Version Whiskey 'Jane Walker' For Women
The new label will carry the title Jane Walker with a striding woman printed over it.
Pune Based Great State AleWorks Uses Millets for making Beer
The microbrewery will source millets from local farmers. They will provide us with millets but help with the malting process.
Maharashtra Govt Hike Excise on Beer by 25% To 35%
Excise hikes on beer will increase the annual revenue of the excise department by Rs 150 crore
Restaurants to appeal against the discrimination in tax
All restaurants who serve alcohol whether they are air conditioned or not charge 18% tax and without alcohol and no Ac counterparts charge 12%
North-East Ethnic Alcohol Beverages Can Be A Strong Industry
Researchers from the Sikkim University, Gangtok and National Center for Microbial Resource, National Center for Cell Science (NCCS), Pune, based…
Bira 91 Launches its 1st Taproom in Delhi-NCR at DLF CyberHub, Gurugram
The Taproom at CyberHub will also have the first-ever offline Bira 91 Merch Store showcasing some of the most-loved merch from the brand. 
  • By - Nusra
  • Jul 28, 2023 / 4 MIN READ
Bira 91 and Crocs Launch Unique Limited-Edition Collection
Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and…

Explore Upcoming Events And New Age Agendas