The menu is a curation of 5 handpicked recipes from the Northern and Eastern parts of India, while staying true to the unique style of edabba’s dishes.
Through these ad films, Swiggy is leveraging people’s passionate love for food and talk to them about the convenience of ordering through the platform.
Starting July 1, FSSAI has also asked these aggregators to ensure that their business partners that run over 10 food outlets and have annual revenue of more than INR 20 Cr have applied for a central (food) license.
Based on the e-commerce rollup model, the ‘house of food brands’ will acquire 8 more legacy brands by FY 2022-23, with a targeted cumulative revenue of ₹120 Cr generating 100+ direct and indirect jobs across the country.
The Bengaluru based food delivery platform also mentioned that its food delivery business had surpassed pre-Covid levels and non-food businesses were witnessing robust growth.
Despite being classified as an “essential service”, Zomato said it has been operating at 30% delivery capacity because it has been facing issues across the cities due to lockdown.