AB InBev, the world's largest brewer, gets access to emerging markets through the deal. SABMiller, the world's second-largest beer company, gets 35 per cent of its revenues from Latin America and 34 per cent from Africa, respectively.
The push for the blockbuster tie-up with SABMiller is being fuelled by fears of declining beer sales in key markets as US and European drinkers abandon traditional brands for more local options.