Starbucks Coffee to be soon available in 2 new Indian cities
Starbucks Coffee to be soon available in 2 new Indian cities

Tata Starbucks, a 50:50 joint venture between Tata Global Beverages and Starbucks Coffee of the US, is eyeing to expand its presence to two new cities in India by the end of the year. With this expansion, Starbucks will take its total count to 10 cities across the country.

The company believes that the Indian market has a tremendous opportunity for growth as coffee consumption level is lower than the West.

John Culver, President of International & Channels Development and Global Coffee & Tea, Starbucks Group, said, “By the end of this year, we will be in 10 cities and we are very optimistic of our long-term growth in India. We are taking a long term view of the opportunity that exists here, and I believe there is a tremendous opportunity for us to continue to accelerate our growth here.”

Tata Starbucks is operating in eight cities in India. Creating a unique ‘Starbucks experience’, the company is still in its early phase of growth.

“In India, we are in the early days of growth. We have been in the market now for six years and recently opened our 150th store,” Culver added.

TGBL stated, “Tata Starbucks, our joint venture with Starbucks, reflected a double-digit topline growth 30 per cent due to growth in existing store sales coupled with the expansion of stores. Tata Starbucks kept up the momentum on expanding the store base and added 30 new stores to reach 146 stores by the end of FY 2018-19.”

Currently, Starbucks operates around 30,000 stores globally in 80 countries.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Gloria Jean's Coffee to soon re-enter the Indian market
Gloria Jean's Coffee to soon re-enter the Indian market
 

Gloria Jean’s Coffee, the coffee cafe brand, is making a comeback to India with 100 new stores in the next five years.

Jay Jay Capital & Investments is the new master franchise company for Gloria Jean’s Coffee in the country. It is planning to invest up to Rs 150 crore for the expansion.

Gloria Jean’s Coffee is looking at launching 40 outlets across metros and mini-metros in India in the next three years. The brand will be targeting Bengaluru, Mumbai, Delhi NCR and Hyderabad for expansion.

Earlier, the Australian coffee brand had forayed into a master franchise agreement with Citymax Hospitality of the Landmark Group but had to shut shop after seven years of operations and a bleeding balance sheet.

In 2014, the company had annual revenue of about Rs 15 crore in the country, after seven years of operations.

Founded by Gloria Jean Kvetko in 1979 in the US, Gloria Jean’s Coffee launched its first outlet in Sydney, Australia. The brand now has a presence in over 50 markets.

Plans for India

Gloria Jean’s Coffee will be working on a cold kitchen concept and prepare fresh food. Its cafes will be about 800-1,500 sq ft with a per-store investment of about Rs 1 crore. The brand expects the return on investment to begin within two-and-a-half years of a store first being set up.

The company’s first set of stores is slated to launch in Mumbai and Bengaluru by June 2020.

Gloria Jean’s Coffee will also be revamped to provide fresh and live food at all outlets, which are to be a game-changer in the cafe industry. It will be positioned as a mid-segment brand.

The café brand is targeting to unveil outlets in shopping malls as well as selected high-street locations.

Offerings by Gloria Jean’s Coffee

Gloria Jean’s Coffee offers a variety of cold and hot coffees, chillers, quick bites, and muffins and pastries.

Rohit Malhotra, CEO of Jay Jay Capital & Investments Pvt Ltd, said, “At Gloria Jeans, we take our coffee very seriously, so not only does it taste great, but we also make sure we buy from suppliers that look after both their workers and the environment.”

“Our coffee beans are sourced from all over the world and from many different farms of all types and sizes large plantations, co-operative groups and tiny family farms,” he added.

Indian café chain market

In India, the café chain market, led by Café Coffee Day and Tata Starbucks, is one of the fastest-growing categories in the consumer food service industry. As per market research firm Euromonitor, this market is estimated to grow 6.9% a year to Rs 4,540 crore by 2023 in value sales at constant prices exclusive of inflation.

According to Euromonitor, India is now the world’s 10th fastest growing market for specialist coffee and tea retail chains, valued at Rs 2,570 crore in 2018.

 

Next Story
Ice Cream Lab eyes up to 50 operational stores in India in next 12-18 months
Ice Cream Lab eyes up to 50 operational stores in India in next 12-18 months
 

Ice Cream Lab is planning to have around 30-50 operational stores in India over the next 12-18 months.

The brand is globally known for its unique way of making made-to-order ice cream instantly. Ice Cream Lab is a liquid nitrogen-based molecular gastronomy concept that turns all-fresh natural ice cream base into ice cream instantly. 

Rashed Hareb, Partner, Ice Cream Lab, said, “We have made a 3-5 year expansion plan for India. Over the next 12-18 months, we are looking for 30-50 operational stores in India. Looking at the market viability in India, it is something very achievable. We have already signed four franchise partners and are in advanced stage with many more prospects.” 

First store launch in Hyderabad

Recently, Ice Cream Lab has opened its first franchise outlet in Hyderabad. The brand has aggressive plans to spread the franchise base to the top-10 cities.

The ice cream chain has also signed franchise agreements for locations including Bengaluru, West Bengal, and Punjab.

Hareb, Partner stated, “We are very pleased to open our first store in Hyderabad. The city is on a fast economic growth path with the influx of corporate houses and MNCs which are attracting large manpower and skilled resources. Establishing our first store in Hyderabad is our judicious move to get right brand awareness and to provide a robust start to our brand in India.”

Also Read: Live Ice Cream Rolls: A Business Idea That Travelled From Thailand To India

Different formats for Ice Cream Lab franchise

Currently, Ice Cream Lab is working on 3 distinct models in India. The first model is the grab-and-go food kiosk model, requiring the investment of Rs 32 lakh and an area of 100-150 sq ft. The band’s second model is an Ice Cream Lab café that requires an investment of Rs 50 lakh and an area of 400-500 sq ft and the third model is the large-format café model requiring an investment of Rs 70 lakh and an area of 800 sq ft.

“The initial investment includes the operating expenses for the first two months. While the operational expenses do not exceed 30-35% of the monthly revenues, all Ice Cream Lab franchise models offer a profit margin of 32%. In addition, we offer end-to-end logistics support to all our franchisees,” Hareb added.

Ice Cream Lab has already collaborated with a supplier for delivering quality-controlled milk as well as a vendor for offering machinery and equipments to all franchisees at competitive rates. It has further deployed an on-ground team that will supervise franchise operations, training and logistical support on a day-to-day basis. 

Also Read: Can Liquid Nitrogen Ice Cream Be The Coolest Biz Opportunity

 

Next Story
The Brew Estate looks to open 10 more outlets across India
The Brew Estate looks to open 10 more outlets across India
 

The Brew Estate, India’s largest micro brewery and food chain, is planning to launch ten more outlets across the country by the next two years. It will mainly focus on tier two cities in respect to its expansion plans.

Naveen Dubey, Head (Marketing), The Brew Estate, said, “Currently, we have seven outlets in Northern part of the country, situated one each at Shimla (HP), Ludhiana, Patiala and Sangrur in Punjab, Panchkula (Haryana) and two in Chandigarh.”

“We have planned to open ten more outlets including in the cities across the country like Delhi, Pune, Indore, Nagpur, Jaipur, Ghaziabad, and Mumbai, etc. We are also looking for partners for financial support in our planned expansion,” he added.

Dubey further stated, “The new food menu is based upon the Global Comfort theme and aimed to regenerate the mind and soul of the consumers. The astonishing feature about the new menu as that the entire ingredient used in the food is organic and procured fresh while preparation is contemporary with the traditional touch. Besides this, all the food chain serves more than 80 kinds of craft beer.”

 

Next Story
Shamby's Pizza Cafe targeting 100 outlets across India by 2020
Shamby's Pizza Cafe targeting 100 outlets across India by 2020
 

Shamby's Pizza Café is planning to have 100 outlets across India by 2020. Currently, the brand has 26 outlets across the country.

Shamby's Pizza Cafe is a food junction launched to serve happiness. It is a brainchild of a bunch of young, creative and enthusiastic team, Gastronomie Diligentee LLP, Based in Mumbai, Maharashtra.

Having consolidated the brand and its concept in just four years, Shamby’s Pizza Café was launched as a franchise in 2014.

Harpreet Sharma, Founder and Director, Shamby's Pizza Café, said, “Shamby's Pizza Cafe works on 3 models, the smallest one is the kiosk model of 150 sq ft amounting to Rs 6-7 lakh, then we have a dining/QSR model of 500 sq ft area costing Rs 10 lakh, and lastly we have an open kitchen of 700 sq ft amounting to Rs 12 lakh.”

“We currently have 26 outlets and are looking to have 100 by 2020,” Sharma added.

Shamby's Pizza Café is well-known for its authentic Wood fire Pizza with an Indian twist. It is the Indian pizza outlet that specializes in blending Indian ingredients and tastes with pizza. The chain’s uniqueness lies in its innovative and creative output.

The brand’s vision is to be ‘the place’ for the freshest, tastiest pizza in town.

 

Next Story
Pabrai's Fresh & Naturelle Ice Cream eyes to expand in tier I, II & III cities
Pabrai's Fresh & Naturelle Ice Cream eyes to expand in tier I, II & III cities
 

Pabrai's Fresh & Naturelle Ice Cream is looking at expanding in tier I, II and III cities. The Pabrai Family has more than 30 years of experience in the Indian Ice Cream Manufacturing Industry.

Kunal Pabrai, Founder, Pabrai's Fresh & Naturelle Ice Cream, said, “We are exploring newer models, which will be joint ventures, and are planning to expand in tier I, II, III cities.”

The brand is in the business of making premium, 100% natural ice creams. The product is redefining the ice cream space in India. Pabrai's Fresh & Naturelle Ice Cream is supplying to the top end luxury chain of 5-star hotels, restaurants, and caterers across India.

Pabrai's Fresh & Naturelle Ice Cream is available in the cities including Kolkata, Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Dhanbad, Gurugram, Guwahati, Hyderabad, Jamshedpur, Mumbai, Mysore, Raipur, Siliguri and Vijayawada.

The company’s franchise offers great business opportunities to expand into growing markets and with multiple outlets. Its franchise provides independency with the benefits of a big business network.

Pabrai's Fresh & Naturelle Ice Cream Franchise fee for a standalone shop is Rs 6 lakh and for Franchise Plus (area franchise stockist) is Rs 2 lakh.

 

Next Story
JJ Chicken aims to venture into 12 cities in India
JJ Chicken aims to venture into 12 cities in India
 

JJ Chicken is aiming to foray into the 12 cities in India.

The restaurant serves charcoal-grilled chicken meals that cater to a balanced diet in a quick-service environment.  It is the only QSR of authentic charcoal-grilled chicken that has a unique and irreplaceable taste of the charcoal grilling in its sandwiches.

Chrisosta, Brand Manager, JJ Chicken, Dubai, said, “We have a low capital set up and very fast returns on investment business model. Going forward we are planning to enter 12 cities in India.”

JJ Chicken has a simple and easy way to control operations, working with only one main ingredient (Chicken) makes it easy.

Created in 2010, JJ Chicken is currently operating in 10 shops and 1 food truck with 4 more units opening in 2019 and expanding internationally.

The size of a typical JJ Chicken outlet is between 50 sq meters and 100 sq meters depending on location conditions.

 

Next Story
Broccoli Pizza & Pasta plans to expand to Tier-1 and Tier-2 cities in India
Broccoli Pizza & Pasta plans to expand to Tier-1 and Tier-2 cities in India
 

Broccoli Pizza & Pasta is eyeing at expanding its franchise to tier1 and tier 2 cities in India. It is an Italian-style fast food restaurant specializing in pizza, pasta, salad, soup, and lasagne. 

Subharabharan Chakraborty, General Manager (India), Broccoli Pizza & Pasta, said, “We are planning to expand our franchise to tier1 and tier 2 cities in India.”

Broccoli Pizza & Pasta gives customers an option to customize their own meal. Its signature product is the Original Italian Pizza. In 2015, the restaurant introduced the Pesto Pasta, which had annual sales of over $200,000.

Broccoli was established on 2nd December 2011, in the business district of Tecom in Dubai, United Arab Emirates, offering 24-hour service with both dine-in and take-away. 

The restaurant provides freshly prepared Italian food and personalized meals for a health-conscious community. 

 

Next Story
Wrap It Up! eyeing to expand its presence across India
Wrap It Up! eyeing to expand its presence across India
 

Wrap It Up!, UK’s one of the fastest-growing QSR chain, is planning to expand in Metro cities, Tier-1 and Tier-2 cities across India.

Serving wraps since 2007, Wrap It Up! has over 20 stores in London, Essex and Manchester. The QSR chain seeks to produce a delicious fresh, healthy alternative to traditional fast food.

By fusing worldwide cuisine with local produce, the brand wants to revolutionise the wrap industry everywhere. It is looking for talented and ambitious individuals who share the passion of food to bring Wrap It Up!.

The area required to open a Wrap It Up! franchise is a minimum of 100 sq ft, while the investment starts from Rs 18 lakh. The chain is offering franchises in two formats, namely Kiosk and QSR High Street.

The franchise development team at Wrap It Up! will assist the franchise partners in establishing and developing the brand on all focus, from operations to marketing & advertising, staff training to food development and setting up the state-of-the-art central kitchen.

 

Next Story
Coco Ichibanya aims to launch 30 restaurants in India in 10 yrs
Coco Ichibanya aims to launch 30 restaurants in India in 10 yrs
 

Coco Ichibanya, the world's largest chain of Japanese-style curry restaurants, has formed a new joint venture with Mitsui & Co to foray into the Indian market.

Mitsui has a stake of 60% in the joint venture and will handle everything from managing the business to finding franchisees to expand, while Ichibanya will take care of store operations and product development.

Mitsui and Ichibanya are aiming to launch 30 restaurants in New Delhi, India, in the first 10 years.

Mamoru Kuzuhara, the President of Ichibanya, said, “There was something lacking in not having restaurants in the birthplace of curry. We want to introduce our comfort food, the one that developed in our culture, for Indian customers to try.”

Both partners are looking at sourcing Japanese rice within India and use a vegetarian-friendly curry sauce that contains no animal fat.

“I tried the India-grown japonica rice. It was all right, but it did taste a bit different,” Kuzuhara further stated.

Ichibanya has 1,264 outlets of its famous chain in Japan. It has another 180 restaurants scattered through the US, UK, China, and South East Asia.

Want to invest in a Japanese restaurant franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

 

Next Story
Casual-dining brand Wrap It Up! launches its 2nd outlet in India
Casual-dining brand Wrap It Up! launches its 2nd outlet in India
 

Wrap It Up! is opening its second outlet in India in the northern state of Haryana. With this launch, the casual-dining brand continues to push its international expansion.

Spread across 651 sq ft, the new outlet will be the third global store for the franchise chain, following stores in Gurugram, India, and Lahore, Pakistan. This outlet also represents the 17th store for the chain globally.

The new restaurant will be situated at the Elements One Mall in Gurugram, Haryana.

Tayub Mushtaq, Managing Director at Wrap It Up!, said, “India has proven year-on-year to be a rapidly-growing food delivery market, seeing growth at around 15 per cent each quarter in 2018, and we are excited to see how our new store can ride this impressive wave of growth in the country.”

Gargi Aggarwal, Owner of the new Wrap It Up! store, stated, “The new store will provide a refreshing alternative to other casual dining brands in the area, and I have no doubt that locals will take a loving for our delicious and international menu.”

 

Next Story
QSR chain Charcoal Eats plans to add 250 outlets across India
QSR chain Charcoal Eats plans to add 250 outlets across India
 

Charcoal Eats, the Quick service restaurants (QSR) chain, is planning to add about 10-12 outlets in Hyderabad and 250 outlets across India in the next one year. Apart from expanding in the 15 cities in which it operates, the Mumbai-based food company is also looking to enter into more tier-2 cities in the next 18 months.

Currently, Charcoal Eats is present with more than 50 dine-in and express outlets in 15 cities across eight states including Hyderabad, Pune, Navi Mumbai, Kolkata, Thane, Nashik, Gurugram, Chennai, Ahmedabad, Jamshedpur, Indore, Bengaluru and Jaipur. It spends about Rs 10-12 lakh per outlet.

Anurag Mehrotra, Co-Founder & CEO, Charcoal Eats, said, “We saw a vacuum in the Indian food sector for food on the go. We wanted to build a food company in the country that will address this gap so that we can reach out to as many consumers as possible and scale up our business efficiently. We started our business in Mumbai, which is a very heterogeneous market. We had spread to other cities gradually. Our strategy had been to enter each city and make deeper inroads.”

“In Hyderabad too, we see there are many players and the market is huge. We will focus on providing both food and convenience to consumers. Consistency, quality and hygiene are going to be integral in our growth strategy. We have created our first outlet in Jubilee Hills,” he further added.

 

Next Story
Dubai-based Japanese restaurant chain Sumo Sushi & Bento to venture into India
Dubai-based Japanese restaurant chain Sumo Sushi & Bento to venture into India
 

Sumo Sushi & Bento, a Dubai-based Japanese cuisine restaurant chain, is eyeing to foray into India. The restaurant chain has partnered with FranGlobal for its India expansion.

The first restaurant of Sumo Sushi & Bento is expected to launch within six months in either Delhi or Mumbai, with plans to open up to 25 stores in the next five years.

Julianne Holt Kailihiwa, Chief Executive Officer, Sumo Sushi & Bento, said, "India is a vibrant and exciting country and people are demanding new cuisines and we will hit the mark on it. There’s already awareness, interest and curiosity among Indians around Japanese cuisine, especially fusion oriented food. Sumo has been successfully running its chain of restaurants for 20 years catering to Middle East customers who have a very cosmopolitan taste. There’s also a big Indian customer base in Dubai hence we feel that India reasonably should be a scalable market for the brand."

The restaurant chain is serving in Dubai and throughout the Gulf Cooperation Council (GCC) for over 19 years, offering a unique family-friendly, authentic Japanese restaurant.

Sumo Sushi & Bento is catering to a cosmopolitan mix of customer base providing both vegetarian and non-vegetarian dishes.

In India, the chain will be focusing on major urban hubs including cities like Delhi, Mumbai, Bengaluru, Pune, Chennai, Kolkata, and Hyderabad.

Venus Barak, Chief Executive of Franglobal, added, "Our biggest challenge is to provide a good quality product at a competitive price because the raw material used in Japanese cuisine is expensive. Our quality matches the ones offered in a five-star hotel. We also plan to introduce beer and wine on the menu."

 

Next Story
With 150 outlets across India, Ice cream chain Ibaco expands its presence further
With 150 outlets across India, Ice cream chain Ibaco expands its presence further
 

Ice cream chain Ibaco has opened its maiden outlet in Nerul West, Navi Mumbai. The new outlet is spread over an area of 500 sq ft.

Ibaco, a Hatsun Agro Product Ltd brand, has 150 outlets across India. The ice cream chain offers a range of 36 contemporary flavours inspired by exotic locations around the world, including the all-time favourites such as Bean Vanilla, Belgian Chocoholic, Butterscotch, etc.

The brand is famous for its concept of Make Your Own Sundae, where customers can choose their favourite ice cream scoops and select the toppings and sauces from a wide range of 21 options. These include brownies, almonds, chocolate sprinkles, waffles, raisins, etc., and sauces like black currant, chocolate, honey, etc.

Ibaco also offers its own signature range of ice cream cakes such as Swiss Choco Symphony, Chocolate Overload, Black Forest, etc. It also has a unique selection of ice cream cones.

 

Next Story
QSR chain Subway eyes to cross 700 restaurants-mark by early 2020
QSR chain Subway eyes to cross 700 restaurants-mark by early 2020
 

American QSR chain Subway is planning to cross the 700 restaurants-mark by this year-end or by early next year in India. At present, Subway has about 660 restaurants in the country.

Subway is the second largest QSR chain in the country by the number of outlets. India is the eighth largest market for the QSR chain in terms of the number of restaurants globally.

Ranjit Talwar, Country Director, South Asia, Subway, said, “Since Q4 of 2015, Subway India has been witnessing a double-digit growth rate. Our same-store sales growth has been on an average at 12-13 per cent annually, which is higher than the industry average.”

In India, all Subway restaurants are owned and operated by its network of over 400 franchise partners. The restaurant chain adds about 60+ restaurants annually through its franchisees in the country.

“2020 will be a significant year for the brand in India as it plans to get into new geographies such as Jammu & Kashmir,” Talwar stated.

Subway had launched its “Fresh Forward” redesign in 2017 in the US, which is now being expanded globally.

He further added, “Currently, 14 restaurants in India sport the “Fresh Forward” décor. We will remodel all Indian restaurants in a phased manner in the coming years."

 

Next Story
In its 1st move overseas, China's Luckin Coffee to open shops in Middle East & India
In its 1st move overseas, China's Luckin Coffee to open shops in Middle East & India
 

Luckin Coffee, the Chinese coffee chain brand, is planning to open coffee shops in the Middle East and India. This is the Starbucks’ Chinese challenger first move to expand overseas.

Luckin Coffee has signed a Memorandum of Understanding (MoU) with Americana Group, the largest integrated food product company in the Middle East, which includes a plan to set up a joint venture to introduce new retail coffee businesses in the above regions.

Luckin had raised $561 million in May in a US Initial Public Offering (IPO).

Jenny Qian Zhiya, Founder and CEO, Luckin Coffee, said, "This collaboration represents Luckin Coffee's first step toward bringing its leading products from China to the world."

Kesri Kapur, CEO of Americana Group, stated, "The Greater Middle East and India regions provided promising prospects for expansion."

Americana Group is operating 1,800 restaurants and 29 food production sites in the Middle East.

Founded in 2017, Luckin operates more than 3,000 stores across 40 cities in China. The company is looking to launch over 4,500 stores by the end of 2019 to become China's largest coffee chain.

 

Next Story
Dr. Bubbles aims to become the best provider of bubble tea in India
Dr. Bubbles aims to become the best provider of bubble tea in India
 

With bubble tea gaining popularity in India, Dr. Bubbles aims to triple its franchise network over the next few years. With this expansion, the brand is eyeing to become the best provider of bubble tea in the country.

Currently, Dr. Bubbles is operating 16 stores across India. The homegrown bubble tea franchise has given the bubble tea a makeover of sorts by launching fruit jelly and fruit-flavored poppers to the milk and fruit teas.

In addition to a variety of milk and fruit teas and create-your-own brews, Dr. Bubbles is serving a wide variety of cold and hot beverages, skinny drinks, blended options, and create-your-own brews. It is also offering bubble waffles, non-dairy shakes, and many other healthy foods, and is 100% vegetarian. 

Established in 2015, Dr. Bubbles was founded by Adnan Sarkar. He discovered the taste of bubble tea on one of his trips to South East Asia and wanted to introduce it in Mumbai. The brand’s first store was opened after undertaking meticulous research, and close involvement from the founder.

Bubble tea is also known as pearl milk tea, Boba juice or Boba tea. It has gained immense popularity across the world, driven by rising demand for non-alcoholic and non-carbonated drinks.

 

Next Story
America's Icecream brand Churned Creamery eyes 100 franchise stores in India by 2020
America's Icecream brand Churned Creamery eyes 100 franchise stores in India by 2020
 

An American classic icecream brand, Churned Creamery is actively seeking master franchisees in India. The brand is aiming to launch 100 franchises across the country by the next year.

 

Started in California, United States, in 2016, Churned Creamery has expanded its footprint to 25 stores. The brand is bringing a completely new icecream concept in India and it differs a lot from the traditional icecream.

 

Amy Hsiao, CEO/President, Churned Creamery, said, “Gelato is made using fresh ingredients, such as fresh fruits and is prepared freshly in the barrel. So, it’s not like your regular ice cream where you freeze the ice cream and all. This is the traditional way of preparing ice cream, but with a modern twist.”

 

Churned Creamery’s moves to expand in the Indian market came while keeping in mind that Indians love icecream and are quite passionate about it. Additionally, the weather is great all year round, which makes it a suitable market for an icecream brand.

 

“India has a higher population density with lower labour costs, which makes it one of the profitable markets in the world. Also, the Indian market is growing and constantly catching up with the western trends. So, we think that our brand owing to its unique offerings can be successful in the Indian market,” Amy stated.

 

Churned Creamery has tied up with Fran Global for their Indian Expansion. With the help of Fran Global, the brand is working on the franchise plan for the Indian market. However, the brand will be lowering its franchise costs from that of the United States.

 

Amy added, “Fran Global is very successful here and they have been helping us in our Indian expansion. They study the market well and bring in different types of products. I think, even in a desert, they can bring in various products and brands and help them succeed.”

 

Next Story
Sandwich chain Which Wich targeting India's seven regions for expansion
Sandwich chain Which Wich targeting India's seven regions for expansion
 

Sandwich chain Which Wich is looking to expand in India mainly in seven regions including Delhi-NCR; Maharashtra’ Mumbai, Nagpur, Pune; Madhya Pradesh; Gujarat; North-east which includes Kolkata; and South India’s Bangalore, Hyderabad and Chennai.

 

An American brand with around 430 stores worldwide, Which Wich offers customized sandwiches as well as milkshakes, fries, etc. The brand has a global reach and is present in Europe, Middle-East, and North & South America.

 

Started in 2003 in Dallas by Jeff Sinelli, Which Wich offers a varied option in sandwiches which can be customized accordingly. It is a superior sandwich concept where you have more meat, more cheese and more size as well.

 

Pratik Parab, Country Manager, Which Wich, said, “Our bread is of 7 inches compared to the standard six inches which is available in the market. We also have our superwiches, which are of 14 inches compared to the foot length. You can add extra meat, extra cheese and we have over 50 sandwiches which can be crafted.

 

All the wiches can be made in salads or wraps or our trademark which has lettuce. You can put all the ingredients and instead of bread it can be wrapped in lettuce.”

 

Which Wich is going to have a completely different menu for the Indian customers. The brand thinks that customizing the products becomes a necessity while entering a different country. It’s the key to achieve success internationally.

 

“We are Indianising our offerings because we cannot sell beef here. Most people don’t know what turkey is and even pork is not a fast moving item. We will have more vegetarian and chicken options. We change our menu as per the location. For instance, in Middle-east we cannot sell pork. While in the US and UK market, pork and beef are fast moving items,” Parab added.

 

Which wich is offering master franchise for an area at an investment of $40,000.  Turnkey project, development cost, etc may cost about Rs 65 lakhs. So, the total cost would be around Rs 1 Crore for a single store and the franchise rights. The royalty rate is around 6% of gross revenue and advertising fund will cost around 1-2% of the gross revenue.  

 

Next Story
Mallacca brings the Malaysian Kitchen in Delhi NCR
Mallacca brings the Malaysian Kitchen in Delhi NCR
 

Delhi/NCR now has a reason to be merrier as Gurugram gets its very first restaurant devoted to bring you the culinary heritage of South East Asia at Mallacca.

As the water of Mallacca Strait edges countries of Malaysia, Indonesian and Singapore; the idea of Mallacca, the Malaysian kitchen is the same. Salil Mehta, an international celebrity chef from Laut, New York, along with his brother Saurabh have decided to bring the best of cuisines from South-East Asia served in your plate hot, spiced and crisped.

It will be the first to serve the authentic cuisines from Singapore, Malaysia and Indonesia and be the reason to be called a milestone of fine dining situated at '32nd Milestone, Gurugram, Haryana'.

The ambience has been well designed to outstand any restaurant. It has a total seating capacity of 100 which includes a breathtaking outdoor seating arrangement as well.

Chef Salil said, “We got Mallacca in India with an idea to spread the taste of Malaysian Kitchen across the nation and this is our first venture, to begin with, our endeavor is to leverage this opportunity and provide a plethora of options in other cities as well. This is our strong presumption that eventually Indians will look up to South-East Asian Cuisines and sooner or later this taste will blend into our Indian Soil effectively.”

“To mark some of the signature dishes, we will be offering Nasi Lemak - The national dish of Malaysia, Singapore Chilli Lobster, UbiKeledek Goring (Panko Sweet Potato), Murukku Doughnut, Rendang Mallacca, Ikan Bakar (Grilled fish in banana leaves). Chef special will include Cili Pan Me and Roti Tissue which is my own creation and the signature dish of Laut, New York,” he added.

 

Next Story
Kochi-based monQo plans to expand nationwide
Kochi-based monQo plans to expand nationwide
 

Kochi-based monQo, a Quick Service Restaurant (QSR) chain, is planning to expand nationwide. Founded a year ago, the firm aims to expand its footprint beyond the borders of Kerala.

Pradeep Nair, Founder and CEO, monQo, said, "This year we will be opening 50 outlets and in five years, our target is 500 outlets, across the country. Already the master franchisee had been fixed for Telangana and Andhra Pradesh."

Currently, the QSR chain has five outlets in Kochi, selling bottled milkshakes and fusion foods. It is growing at a rate of 20% quarter-on-quarter.

"In our case, it is a chain of quick service restaurants, and apart from the milk shake, we will be providing the Continental and Mediterranean dishes. So far, we have around 110 leads sitting in front of us, searching for a conversion. Most probably, we will be closing in West Bengal, Maharashtra and Tamil Nadu. We have already taken Karnataka," Nair added.

 

Next Story
Foodpanda expands to 100 cities across India
Foodpanda expands to 100 cities across India
 

Foodpanda, one of India's fastest growing food delivery companies, has expanded its delivery network to 100 cities across India. With this expansion, Foodpanda will now serve all major Tier II and III cities and towns in the country.

Last week, Foodpanda had launched its delivery network in Goa, making it the 100th city where Foodpanda’s delivery network went live. The launch of Foodapanda's on-ground delivery network in 100 cities across the country will be ensuring an improved and consistent food ordering experience for customers. 

Pranav Jivrajka, CEO of Foodpanda India, said, "We are extremely thrilled to bring Foodpanda to 100 cities and to every corner of the country in the months ahead! The Foodpanda network in terms of reach and size is now only second to parent Ola's network in India today for any online logistics platform and the synergies are here to see. Such rapid expansion has been possible with the deep learnings and insights from Ola's extensive presence across the country."

Presently, Foodpanda has over 60,000 plus restaurant partners on board across India. It is planning to double this number by January 2019.

 

Next Story
Swiggy launches food delivery services in 16 new cities
Swiggy launches food delivery services in 16 new cities
 

Swiggy has expanded its presence across India by launching services in sixteen new cities. With the addition of these new cities, the food ordering and delivery platform is now present in 44 cities across the country.

The new cities added by Swiggy are Thrissur, Tirupur, Warangal, Aurangabad, Agra, Mangalore, Manipal, Jalandhar, Trichy, Udaipur, Amritsar, Varanasi, Bhubaneshwar, Vellore, Thiruvananthapuram and Kota.

Vivek Sunder, COO of Swiggy, said, "One of the reasons for the expansion across the country is because of the strong consumer demand that we have witnessed through thousands of Swiggy app downloads in cities where we were not even present."

With this expansion, Swiggy will strengthen its delivery network across tier 2 and tier 3 cities, penetrating deeper in India and reaching more customers.

 

Next Story
CG Foods targets at Rs 10,000 crore turnover in next 10 years
CG Foods targets at Rs 10,000 crore turnover in next 10 years
 

Nepal based CG Foods, which is known for making the Wai Wai noodles, is targeting at Rs 10,000 crore turnover in next ten years in India, reported PTI.

The company could require an investment of Rs 5,000 crore to add manufacturing capacity.

"Wai Wai has a turnover of Rs 600 crore in India now. Our aim is to take it to Rs 10,000 crore in the next 10 years," said Binod Chaudhary, Chairman, CG Group.

The company, a part of the Chaudhary Group, at present has six manufacturing units in India.

The group is looking at expanding its production footprint with a unit each in Madhya Pradesh and Assam.

"The per capita consumption of noodles in India is very low, but in due course of time, it is bound to grow. We will have a new unit operational in Madhya Pradesh in the first quarter of 2016. This will serve Western India market," added Chaudhary.

However, the company said that the North East Indian market is one of their biggest markets.

“We have manufacturing presence in Guwahati and Silchar in Assam, besides one in Sikkim," he said.

The company's other plants are in Rudrapur in Uttarakhand, Purnia in Bihar and Chittoor in Andhra Pradesh and its total employment in India is over 2,500 people.

The group is also setting up a food park in Rajasthan.

 

Next Story
Also Worth Reading