Restaurant India News: Pizza Hut India Unveils Fresh Identity and Ultimate Cheese Crust to ‘Feed Good Times’

Pizza Hut has initiated a major transformation by unveiling its revamped global identity, signaling a new phase for the brand in India and beyond. The updated branding features a modernized logo, an energetic new visual language, and the global tagline “Feed Good Times.” This refresh aims to align the brand more closely with contemporary consumer expectations while strengthening its positioning as a destination for shared dining experiences.

By 2026, Pizza Hut plans to roll out refreshed store identities and modernized dining formats across India. The changes will be guided by the brand’s Instigator of Joy platform, reflecting its strategy to create more engaging and joyful experiences for customers.

Manish Guptaa, Chief Marketing Officer, Pizza Hut India, said, “This refresh ushers in a new era for Pizza Hut in India - one where every innovation, every experience, and every pizza is designed to bring more delight and indulgence to our customers. ‘Feed Good Times’ is not just a tagline; it’s the promise that guides everything we do in this exciting chapter of our journey.”

As part of this rebranding, the company has launched its first major menu innovation — the Ultimate Cheese Crust, available on all pan pizzas. This new variant features extra molten, gooey cheese with a cheese crown on the crust, enhancing the flavor profile and creating a richer dining experience.

The refreshed logo design introduces softer curves and dynamic elements. Notable changes include a double “Z” to convey energy and a flowing “H” that links “Pizza” and “Hut,” making the branding more cohesive and instantly recognizable to modern consumers.

Rohan Pewekar, Managing Director, Pizza Hut Indian Subcontinent, said, “With this brand refresh, Pizza Hut India steps boldly into a new era - one that’s more modern, vibrant, and designed to amplify the joy of every pizza moment. The Ultimate Cheese Crust is our first celebration of this journey, bringing richer indulgence and more fun to every slice. We’re excited for our customers to experience this new chapter and continue choosing Pizza Hut as their destination for shared happiness and unforgettable pizza experience.”

The brand’s modernization initiative is expected to strengthen its positioning in the evolving quick service restaurant (QSR) landscape, where visual identity and product innovation play a critical role in consumer engagement and retention.