Restaurant India News: Franchise India Partners with Tea Avenue; Targets 25+ Metro Outlets by 2026

Franchise India partners with Tea Avenue to pioneer this premium Ceylon tea revolution in India, rolling out debut kiosks and cafés.
Bringing rare Silver Tips white tea—silvery buds bursting with floral notes and antioxidants—alongside Jasmine-infused greens and bold high-grown blacks that suit Indian preferences for health-boosting, low-caffeine luxuries over sugary masala chai. 

"Tea Avenue presents a huge opportunity in India, where people relate deeply to tea culture. It's an ideal partner to introduce modern Ceylon premium experiences to our long tradition of enjoying tea,” shared Gaurav Marya, Founder and Chairman, Franchise India.

These offerings thrive in cozy WiFi-equipped cafés ideal for Mumbai-Delhi hustlers craving productivity pods with strawberry iced fusions or chicken burgers, mirroring urban India's love for experiential hangouts like Chai Sutta Bar's modern twists. 

Born in 2014 from the De Silva family's four-generation legacy since 1936—starting with Thurson de Silva's estate vision and evolving through Empire Teas as one of Sri Lanka's top 5 exporters of 14 million kg premium Ceylon—Tea Avenue blends timeless tea mastery by certified champions with adaptable menus of 20+ blends, matcha, cheese teas, and fusion foods for global palates.

De Silva family spotlights authentic Ceylon varietals rarer than Darjeeling or Assam, positioning Tea Avenue for rapid growth via Franchise India's franchise expertise targeting Delhi, Mumbai, Bengaluru with 25+ outlets by 2026. Urban aspirants favour premium single-origin teas in e-com and pop-ups, fuelling Tea Avenue's potential to capture 9.92% export-like domestic buzz.

Sajeev De Silva, Managing Director, Tea Avenue added, "Drawing from our family's rich history in tea since 1936, Tea Avenue offers a soulful, nostalgia-rich experience with well-crafted Ceylon blends and comforting pairings—now expanding sustainably through franchises to delight Indian urbanites."

India's tea market hits USD 11.5 billion in 2024, surging to USD 15 billion by 2033 at 3.1% CAGR, with premium segments exploding at 4.2% to 1.81 million tons by 2035 amid rising disposable incomes and wellness trends in metro.