Domino’s, India’s largest pizza chain, has introduced the Cheese Lava Pull Apart Pizza, a new format designed to offer a more interactive and indulgent cheese experience.
The pizza features a unique flower-shaped design with a molten cheese lava centre. Each petal can be pulled off and dipped into the cheese, creating a visually striking and rich, hands-on eating experience.
With this launch, Domino’s aims to build on its strong association with cheese while catering to rising consumer interest in innovative and engaging food formats that feel both new and familiar.
Chella Pandyan, EVP & Chief Marketing Officer, Domino’s India, said: “Cheese is at the core of Domino’s DNA. With the Cheese Lava Pull Apart Pizza, we wanted to create an experience that feels new but still distinctly Domino’s - where the product itself delivers both indulgence and intrigue. It’s innovation you can see, pull, and taste.”
The Cheese Lava Pull Apart Pizza Range starts at ₹399 and is available in eight popular flavours four veg and four non-veg. It’s available across Domino’s dine-in outlets and on the Domino’s app.
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