QSR chain Momo King launches frozen momo

The new Frozen Momo range by Momo King is available on their website order.themomoking.com, starting Rs 160.
  • Nusra Deputy Features Editor
Momo King

Bringing the authentic Himalayan taste to India, QSR chain Momo King, has now launched ready-to-eat Frozen Momo to minimise the paranoia of the current outbreak.

The brand has introduced a vast variety of authentic flavours in frozen momo category such as Darjeeling Veg, Exotic Veg Beetroot, Vegan Spinach & Corn, Ladakhi Mutton, Darjeeling Chicken and Tibetan Pork to offer a restaurant-style taste to the customers at the comfort of their homes.

Also Read: Momo King launches its first QSR in Gurgaon

“We’ve realized that home deliveries will be the new normal post-pandemic and therefore we have prepared ourselves to serve our patrons with a vast variety in the flavours of momos for takeaway/ online orders. In order to provide a safer experience for our customers, we’ve introduced Frozen Momo range for those who crave outside food but are still sceptical about the hygiene norms and safety measures,” Shyam Thakur, Founder, Momo King.

The new Frozen Momo range by Momo King is available on their website order.themomoking.com, starting Rs 160.

One can also find them offline on all ten Momo King Outlets in Delhi NCR and online website like Hoi Pure across Delhi NCR, Chandigarh and Banglore.

May Interest: Normalising the concept of frozen being the new fresh during Covid

Frozen food is not a new segment in the F&B industry. In fact, it has been around for quite a while but its demand was seen surging the most during the nationwide lockdown. The soaring demand has led the frozen food sector to be one of the industries getting high traction while guaranteeing a long shelf life of momos. Freezing and storing prevent impacting the freshness and original taste of momos, hence serving to be of great help. The convenience of consuming restaurant-style food anytime by preserving it in a home freezer, without waiting for long duration for home deliveries, is something that food enthusiasts are looking forward to and will prove to be the new normal in the coming times. With the growth of the frozen food segment, many other QSR brands will follow suit.