Panera Challenges The Industry With Unlimited Coffee Subscription

This new initiative will definately challenge the industry and gain more attraction. 
  • Divya Pathak Senior Content Writer

For everyone who starts their day with a coffee, Panera, the Bread company is here to make your day more special by announcing an unlimited coffee subscription. With this, Panera becomes the first national restaurant company to offer unlimited high-quality hot drip coffee, iced coffee and hot tea for just $8.99 per month, making it accessible to all.

"Today, we're changing the game for coffee drinkers across the country with our no compromises, unlimited subscription service—great coffee at an amazing value.  We are eliminating the price barrier and the false choices between convenience and quality – between good coffee and craveable food.  At Panera, there's no more compromise—and your cup is always full." Says Niren Chaudhary, the CEO of Panera.  With MyPanera+ unlimited coffee – Your Cup Is Always Full™, customers will surely start their day with delight. The new coffee subscription is available to members of MyPanera, Panera's free loyalty program. MyPanera members can register today for the subscription by Panera website and mobile app and unlimited coffee is just a click away. 

Panera’s way to a Healthy Coffee

According to a recent survey, an average American spends $1,100  on coffee per year and this new tempting initiative by Panera will not just offer unlimited coffee but will help save their spendings.

Panera is known for its commitment to plant-based options. For this, it has  removed the upcharge for plant-based milk in all U.S. Panera bakery-cafes.  Almond milk is now available on the coffee outlets for free and the company is actively exploring and adding other non-dairy alternatives.

Unlimited Coffee with Delicious Breakfast

Panera’s this new initiative will help you choose the best breakfast. Its all new breakfast idea includes delicious, portable breakfast wraps, made-to-order egg sandwiches and fresh-baked bakery offerings are seamlessly integrated with Panera's Rapid Pick-Up®, Delivery and Drive-Thru services,offering both delicious breakfast foods and uncompromised convenience for the morning delivery. This healthy breakfast initiative by Panera includes no artificial sweeteners, preservatives, flavors or colors from artificial sources. 

Now available nationwide in Panera bakery-cafes, Panera's e-commerce site the Panera app, this brand new initiative will definately challenge the industry and gain more attraction. 

About Panera

Panera Bread Company is an American chain store of bakery-café with over 2,000 locations,based in the United States and Canada. Over the years of its existence it has been challenging the industry with its commitment to sell fresh baked bread everyday, thereby spreading the idea of fresh food.