North and East India McDonalds Make a Fresh Comeback

Burger chain McDonald’s is planning to reopen around 700 dine-in restaurants across the UK starting today.

The restaurant will follow table service only with customers able to order directly via the My McDonald’s app, at the till or kiosk.

Customers will also need to leave their contact details using their phone to scan a QR code or visiting a dedicated webpage in line with government guidance.

It is also taking part in “Eat Out to Help Out” scheme from the chancellor starting next month.

McDonald’s McDelivery and Drive Thru services were functional during the lockdown as-well.

Inside the restaurants floor markings and signposting will help customers and staff remain a safe distance from each other while touchpoints, including self-order screens, card readers and doors, will be sanitised at least every 30 minutes.

Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down.

The move is intended to keep the youth of the country productively engaged in these unprecedented times and upskill them for a strong comeback as soon as normalcy resumes.

The company has adapted many of its class-room training modules digitally, and introduced e-learning modules, quizzes, masterclasses by managers and many more creative learning sessions, which employees can access on their phone while in quarantine at home.

This initiative by Westlife Development is aimed to make sure that the team continues to learn and grow even when they are staying home.

“At McDonald’s India, we are committed to the well-being and growth of our people. In these unprecedented times, we have created this unique program to make sure that our crew is empowered to use their time efficiently,” said

Seema Arora Nambiar, Senior-VP, Menu, Marketing and People Resources at McDonald’s India West and South by adding that through this they hope to keep their people engaged, connected and motivated, so they are able to come back to work better and stronger.”

The e-learning modules include McCafé master-class, equipment master-class and a number of development and orientation programs for employees across different positions in the restaurants, among others.

The initiative is set to benefit the company’s close to 10,000 employees, who can access these modules at the click of a button on their digital devices including mobile phones.

The company has created a strong framework to support employees through the process and track their progress on a regular basis. This has been enabled by the company’s strong digital capabilities that have been developed to support agility and innovation.

McDonald’s has received 4.4 per cent drop in sale at APMEA( Asia/Pacific, Middle East, Africa) region this February.

According to release issued by McDonald's Corporation global comparable sales decreased 1.7 per cent in February. 

Creating consistently relevant and satisfying customer experiences have been hallmarks of McDonald's business and historic success.

However, consumer needs and preferences have changed, and McDonald's current performance reflects the urgent need to evolve with today's consumers, reset strategic priorities and restore business momentum.

The goal going forward is to be a true destination of choice around the world and reassert McDonald's as a modern, progressive burger company.

US comparable sales decreased 4.0 per cent in February due to ongoing aggressive competitive activity.

McDonald's US began March with a Turnaround Summit designed to deliver renewed energy and focus around the elements of the restaurant experience that matter most to customers - relevant, high-quality food and beverage offerings, compelling value and outstanding service from a trustworthy brand.

In Europe, comparable sales increased 0.7 per cent in February as positive performance in the UK and Germany was partly offset by negative results in Russia.

Amid Europe's macro-economic headwinds, McDonald's continues to pursue a balanced approach to driving the business through new menu offerings, emphasis on core menu favourites, and unique value options.

APMEA's February comparable sales decreased 4.4 per cent due primarily to the broad-based consumer perception issues in Japan, partly offset by a benefit from the shift in timing of Chinese New Year in China and certain other markets, as well as positive results in Australia. Rebuilding brand trust by strengthening McDonald's quality and value perceptions is one of APMEA's top priorities for 2015.

However, system wide sales for the month decreased 8.0 per cent, or increased 0.5 per cent in constant currencies.