India cricketer Mahendra Singh Dhoni has signed a three-year deal to endorse Powerade, the newly launched global soft drink from Coca-Cola. Dhoni’s deal with Coca-Cola is estimated to be worth Rs 15 crore.
Arun Pandey, Chairman of Rhiti Group, the sports marketing and talent management firm, said, “MS Dhoni has signed a multi-year endorsement deal with Coca-Cola’s Powerade. He has over 30 brand associations presently.”
Coca-Cola’s rival PepsiCo and Dhoni had ended their 11-year highprofile association in 2016. With this association, the cricketer had endorsed both Pepsi Cola and Lay’s chips .
In 2018, Dhoni inked over 10 endorsement deals, which include Mastercard, BharatMatrimony, German cybersecurity company WardWiz, fantasy sports platform Dream11, Snickers chocolates, online pharmacy Netmeds, domain registrar and web hosting company GoDaddy, luxury watch Panerai, and automotive batteries and solar applications brand LivFast.
The cricketer also endorses his own sportswear brand Seven, promoted by Rhiti Sports, and a chain of gyms by the name of SportsFit World.
InvestmentVanaha Gin is made using 24 botanicals sourced from across India and follows a unique five-step distillation process that includes copper pot…
ExpansionThe appointment reflects Starbucks’ continued focus on technology-led operations, digital engagement, and backend efficiency as key drivers of scale…
Funding for business expansionThis will be the company’s third fundraise in 2025, after raising ₹150 crore earlier this year led by Haldiram’s Kamal Agrawal, along with Khazanah…
ExpansionThe Reem Mall opening reinforces SEED & BLOOM’s long-term growth plan in the UAE, with a continued focus on scalable retail formats that align…
Copyright © 2009 - 2025 Restaurant India.