Korean food brand Orion enters into Direct-to-Consumer space with ShopOrionIndia.com

The company expects a 400% + order volume growth month-on-month during the festive season.
  • Nusra Deputy Features Editor
Orion

Riding on the digital success with eCommerce contributing to 25% of its annual sales, Orion, one of the largest Korean food companies, has now announced its Direct-to-Consumer website ShopOrionIndia.com in India.

The announcement comes within just a year of Orion’s India launch and ties in with its digital-first approach.

The company owned online store has already clocked in 500- 1000 visitors per day in the pilot phase and is expecting a traffic surge of 100% during the festive season.

We are in an exciting growth phase where we continue to chart new growth area, and our entry into the Direct-to-Consumer space within just a year of our India launch is a prime example of it,” shared Saurabh Saith, CEO, Orion India by adding that digital will continue to play a key role in this ‘new normal’ as we look at various ways of engaging with consumers, especially around the festive season.

Consumers will be able to buy their favourite Orion snacks using www.shoporionindia.comat zero delivery charges.

Orion’s foray into India’s $44.6 billion Direct-to-Consumer space is part of the company’s efforts to establish a direct connect with consumers across India. It will also help the company cater to the rising demand for its products from cities where it is yet to make a retail debut, especially around the festive season. A leading logistics solution provider and fulfilment centrehave been enrolled as partners for quick and seamless delivery experience 

The company expects a 400% + order volume growth month-on-month during the festive season.

India is Orion's 10th overseas production base with an investment of INR 200 crores. Orion believes that the owned online Commerce will help it scale better and introduce innovations as per Indian preferences.

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