KFC enters into the retail space with Crocs

This fast-food giant collaborated with the footwear brand crocks to launch its new limited edition products called the ‘Kentucky Fried Chicken x Crocs Clogs’
  • Kritika Agrawal Correspondent, Restaurant India
This fast-food giant collaborated with the footwear brand crocks to launch its new limited edition products called the ‘Kentucky Fried Chicken x Crocs Clogs’

In its new endeavor to enter into a retail space, Quick Service Restaurant KFC has now partnered with Crocs to provide ‘ultra-comfy’ footwear. This fast-food giant collaborated with the footwear brand crocks to launch its new limited edition products called the ‘Kentucky Fried Chicken x Crocs Clogs’.

The announcement was made in the social media platform-Instagram by KFC. The new footwear was recently modeled by Me Love Me A Lot (MLMA), a Korean rapper and a social media star during New York Fashion Week. They are offering two different types of footwear featuring KFC’s classic red buckets. The company also claims to provide footwear with a fried chicken scent in it.

"Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of," said Andrea Zahumensky, Chief Marketing Officer of KFC US, in a statement.

"As Crocs continues to create new, unexpected brand collaborations, we're thrilled with this 'bucket list' partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog," added Terence Reilly, Crocs SVP and Chief Marketing Officer.

"We're honoured to feature this fashion-forward style between two iconic American brands at one of New York's biggest weeks in fashion that promises to surprise and delight consumers around the globe."

Meanwhile, this isn’t the brand’s first entry into fashion; in the year 2018 it partnered with fashion designer NIGO, for a streetwear collection.

 

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