Keventers launches 'Ice Creamery' brand, expands product portfolio

While Keventers is currently working on launching its own e-commerce platform, thereby entering the D2C space, its Ice Creamery brand is available on the Zomato and Swiggy platforms.
  • Nusra Deputy Features Editor

India’s iconic dairy brand, Keventers, is all set to expand its dessert footprint pan India with the launch of its new ‘Ice Creamery’ brand that will have 6 exciting and fun ice cream flavours to begin with.

The 96-year-old legacy brand not only caters to nostalgia but also understands what Millennials and Gen Z want from a product. From grandparents and parents who remember the good old days of Keventers at Connaught Place, to their children, who have collected their topical and quirky glass bottles. They have solidified their presence in the dessert space by launching a new product range to the portfolio.

Amongst all the new flavours of Keventers new ice cream packs, there is something for everyone. For chocolate lovers, the range consists of Belgian Chocolate, Triple Chocolate, Alphonso Mango, Mocha Almond Fudge Brownie and Blueberry Cheesecake with no added preservatives or flavour.

“After successfully launching Keventers ice-cream packs 2 years ago and piloting them across Delhi NCR, we are very excited to announce this latest development from the brand. We have worked very hard to keep the legacy of Keventers going and ‘Keventers Ice Creamery’ reflects another step forward towards expanding our presence pan India and diversifying our dessert portfolio,” shared Agastya Dalmia, Founder & CEO, Keventers by adding that they are focused on building direct to consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato.

Their new ice cream packs are set to continue this trend with colourful illustrative artworks along with their recently launched brand mascot Mr. K. The mascot is a modern-day embodiment of the visionary who started it all, Mr. Edward Keventers. He has a friendly grandpa-esque personality brought to life through #KeventersComics. Keventers is also the only major player in the ice cream market that is using sustainable paper packaging.

“Over the last 2 months, we have already set up 80+ Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow and Bhubaneswar, and have plans in place to steadily scale across the country in the next 6-9 months,” added Dalmia.

While Keventers is currently working on launching its own e-commerce platform, thereby entering the D2C space, its Ice Creamery brand already has widespread coverage across the above-mentioned cities on the Zomato and Swiggy platforms.