- May 9, 2019 / 4 min readKalimark Group of Companies have introduced 30 new variants of drinks, juices, coconut water, mineral water and corn rava and flour under the ‘Bovonto’, ‘Zypsy’ and ‘Ilani’ brands.
Kalimark Group of Companies have introduced 30 new variants of drinks, juices, coconut water, mineral water and corn rava and flour under the ‘Bovonto’, ‘Zypsy’ and ‘Ilani’ brands.
Kalimark has launched the ‘Ilani’ range of Pineapple, Mango, Litchi, Coconut Milk with Chocolate and Vanilla flavours, which are available in 180 ml tetrapaks. The seven products under the Zipsy range of 180 ml tetra packs have also been unveiled.
The company has further brought out two sizes of Corn Rava and two sizes of Corn Flour in ½ kg and 25 kg for residents and hotels/restaurants to cook some tasty dishes.
KPR Dhanushkodi, Chairman of Kalimark Group, said, “We are in an exciting phase after embarking on a journey of consolidation and now expansion. This new launch in the water, aerated drinks, juices or soda was a very conscious decision from our side. We felt that Bovonto which is a homegrown brand having immense brand loyalty through at least four generations across Tamil Nadu deserves better, cleaner, hygienically processed and cost-effective healthier drinks. We have always pride in our research, pricing and taste and this time, we are sure, we are going to grab a good size of the beverages market this summer.”
J Ramesh, JMD, Kalimark Group, stated, “Chef Dhamu is known for his health-conscious recipes and has been appreciated the fact that our corn rava and flour is double roasted, contains dietary fibre which is good for digestion, no added colour or preservatives that cause harm to the body and is hygienically processed. It was a conscious decision of ours to launch Corn as we felt it is imperative we do something for the farmers of our State. This is just the start for us and we expect to launch many more traditional healthy millets that we have only heard of yet not tasted.”
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