Foodpanda eyes opening physical outlets for its private label brands

Foodpanda, owned by ride-hailing company Ola, is looking to launch physical outlets for its private label brands, The Great Khichdi Experiment, Lovemade and FLRT, and list them on the Zomato, Swiggy and Dunzo food delivery apps, along with its own platform.

Ola’s move is in line with its strategy to largely scale up Foodpanda as a cloud kitchen business rather than as a marketplace model, where it would compete head-on with larger rivals like Swiggy and Zomato.

An Ola spokesperson said, “As part of our ongoing business re-purposing initiatives, we are focused on building a portfolio of own food brands and curated food offerings through our fast expanding network of kitchens.”

“Many of these offerings are already available in all major cities through the Ola and Foodpanda apps,” he added.

In January, Foodpanda was cutting its focus from the marketplace and moving towards a cloud kitchen business as the cornerstone for growth.