Domino’s India Expands Menu with Innovative Chicken Offerings

Domino’s Pizza, India’s largest pizza chain, has introduced Cheesiken and a new range of chicken-based products, designed to appeal to chicken enthusiasts. This expansion marks a significant step in Domino's efforts to cater to diverse tastes and enhance its menu offerings.

Cheesiken is a unique addition to the Domino’s menu, featuring a bed of grilled chicken topped with sauces, cheese, vegetables, and rice. This innovative dish combines the flavors of cheese and chicken in a novel way. Chella Pandyan, Chief Growth and Marketing Officer at Domino’s India, commented, “We constantly evolve our portfolio to align with consumer expectations. This new portfolio and the introduction of Cheesiken represent our passion for culinary creativity and our commitment to continually enhancing our menu. We are excited to bring these new offerings to our customers.”

The Cheesiken range is available in three flavors: Cheesy Garlic, Tangy Tomato, and Hot and Fiery. Each variation is designed to satisfy different spice preferences, offering a tasty and filling meal option suitable for lunch, dinner, or any time. Starting 15th July, the new chicken range will be available in Tamil Nadu and Kerala at affordable prices.

To promote the launch of Cheesiken, Domino’s has released a TV commercial highlighting the appeal of its newest offering. The TVC, conceptualized by FCB Interface, showcases the irresistible nature of Cheesiken and aims to attract customers to try the new menu items.