- September 25, 2019 / 5 min readThe new mall DLF Avenue has been curated to cater to the demands of the millennial and will have nearly 38 per cent of space for food and beverages.
Luxury mall developer DLF is planning to focus more on food and beverages by allocating around 20 per cent of space to food and beverages.
The Gurgaon-based developer that runs malls across Delhi, Noida, Gurgaon and Chandigarh has earlier allocated approximately 12 per cent of the total space to F&B.
"We realised that we need to change our offerings to cater to the millennials who are looking for experiences,” shared Pushpa Bector, ED, DLF Malls to PTI by adding that if we don't give them that, then retail will also witness slowdown as the footfalls will reduce.
The group is also planning to rework on its strategies to increase the share of F&B to 18-20 per cent.
"From the current set up of 12 per cent, we can easily ramp it up to up to 20 per cent,” she added.
As a part of this strategy, the company on Tuesday announced the re-launch of its mall, which it had shut operations since February this year.
"The mall, earlier known as DLF Place, Saket, after successful operations for 10 years, will now commence operations in a new avatar of a modern-day neighbourhood, for our customers in November this year," Bector said.
The new mall DLF Avenue has been curated to cater to the demands of the millennial and will have nearly 38 per cent of space for food and beverages.
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