Curefoods acquires 5 food brands; to enter 20 cities opening 200 outlets in 2022

To continue treading along the successful model, Curefoods will be looking to onboard 5-7 more such brands in the coming quarters which will bring greater value to its D2C portfolio and the food ecosystem at large.
  • Nusra Deputy Features Editor
Cloud Kitchen

Bengaluru-based cloud kitchen brand Curefoods has acquired five D2C food brands going into the New Year.

With a view to become a powerhouse of the best food brands in the country, Curefoods will be doubling down on scaling and amplifying its footprint significantly in 2022 to become one of the largest players in this segment.

“We are excited to kickstart 2022 with five new brands on board making us a powerhouse of 20 odd leading food brands,” shared Ankit Nagori, founder at Curefoods by adding that India’s online food delivery market is estimated to touch ~$8 Bn this year and we are eager to play a huge role in shaping this segment.

With the five food brands now on board, Curefoods has more than 20 brands in its portfolio and is looking to house a total of 25 brands by mid-2022, notably strengthening its D2C offering.

The company is on an ambitious road to expand its presence in the coming year and obtain a geographical spread across 20 cities with 200 locations.

The newly acquired brands include; Mumbai-based Juno’s, Bengaluru’s Cupcake Noggins and plans to merge this popular bakery into its CakeZone operations, organic ice cream brand, Iceberg that is present across Bengaluru and part of Andhra Pradesh, Delhi-based Nomad Pizzas and White Kitchens- a one-of-its-kind multi-brand cloud kitchen company based in Jaipur. Currently it serves three to four unique cuisines. The acquisition of White Kitchens will be instrumental to Curefoods’ Tier 2 expansion strategy.

In October last year, Curefoods had announced acquisitions of seven food brands, featuring the likes of ChaatStreet, Parathabox, and CakeZone.

Alongside these acquisitions, Curefoods had also signed exclusive online rights for Aligarh House, Yumlane, and Sharief Bhai. These partnerships have been instrumental in growing Curefoods’ footprint across 10 cities and triggering revenue growth of 50% quarter-on-quarter.

To continue treading along the successful model, Curefoods will be looking to onboard 5-7 more such brands in the coming quarters which will bring greater value to its D2C portfolio and the food ecosystem at large.

“We are seeing great results from the brands we have already acquired and predict a $100 million ARR for the coming year. With more brands on board and few more in the pipeline, we are well on our way to become a leading contributor to India’s fast-growing cloud kitchen ecosystem,” added Gokul Kandhi, Business Head, Curefoods.

Curefoods has over 75 kitchens across ten cities in India.

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