Cremica collaborates with Maison Routin of France to enter bar syrup segment

Cremica has further unveiled nine new flavours of mayonnaise that are combinations of both classic Indian and International flavours.
  • Franchise India Team Editor
Restaurant India

Cremica and Maison Routin of France have collaborated to foray into the bar syrup category with the introduction of Bonheur, a specialised range of syrups. Bonheur will be targeted at bars and cafés.

Cremica, the food product conglomerate, has further unveiled nine new flavours of mayonnaise that are combinations of both classic Indian and International flavours in order to meet the discerning taste of Indian customers.

Akshay Bector, Managing Director of Cremica, said, "Our effort has always been towards introducing an innovative product range that ranks high on taste and quality. As a home-grown brand, we have a fairly good understanding of the Indian palate and are also aware of the food preferences of the health-conscious people. We were the pioneer in the industry to introduce vegetarian mayonnaise."

"We thought Aahar is a perfect platform to unveil our latest product range. Here, we get a chance to interact with our customers and see their happy faces after they savour our products. For us, the customers’ faith and loyalty play a pivotal role. After all, they are the ones who have helped in making Cremica a popular brand and we intend to stay true to their trust in the years to come," he added. 

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