Consumers to soon get Domino's Pizza in 20 minutes at their doorstep

Domino’s Pizza Inc. has announced the promotion of Kate Trumbull to Executive Vice President and Chief Marketing Officer, effective November 1, 2024. In her new position, Trumbull will lead global marketing efforts and continue reporting to Joe Jordan, President of U.S. and Global Services. Additionally, Trumbull will oversee the international marketing team led by Risa O'Hara as part of an expanded global marketing structure.

Trumbull, who joined Domino’s in 2011 after a successful stint at Procter and Gamble, has held various leadership positions during her 13-year tenure. She began as Program Leader for Hispanic Marketing and progressed through roles such as Director of Loyalty, Director of Digital Advertising, and Vice President of Advertising. Most recently, in March 2023, she was named Senior Vice President and Chief Brand Officer, where she managed advertising, media, product innovation, and national sales.

Trumbull has been instrumental in spearheading several major marketing initiatives at Domino’s, including campaigns like Domino's Carryout Tips, Emergency Pizza, Pinpoint Delivery, and the company's revamped loyalty program, Domino's Rewards. Her contributions have reinforced the brand’s focus on innovation and customer-centric marketing.

Joe Jordan expressed, "From the time I met Kate over a decade ago, it was evident she had the vision and passion to shape Domino’s future. Her leadership on campaigns like Paving for Pizza and Emergency Pizza, combined with her role in advancing our Hungry for MORE strategy and the revamped loyalty program, has been critical to our growth."

Trumbull, reflecting on her journey, acknowledged the influence of Domino’s franchisees, many of whom started as drivers or in-store employees. "Their passion and commitment to the brand have directly shaped my marketing approach," Trumbull shared. "I'm proud of the teams I've led, and their work has been pivotal in Domino's becoming the No. 1 pizza company globally."

As Trumbull takes on the role of Chief Marketing Officer, she is poised to further drive Domino’s marketing initiatives, particularly the global expansion of the Hungry for MORE strategy, ensuring the brand remains aligned and innovative in its approach.

Domino’s Pizza, the market leader in the chained pizza segment in India, has unveiled its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s”.

Domino’s has been a progressive brand in many ways. The promise of ‘30 minutes or free’ a decade ago was well ahead of its time. Even today, the brand continues to stay connected with emerging consumer trends.

The consumers today are seeking brands that are authentic, inclusive and engaging. So whether it was about acknowledging consumer feedback and launching ‘All New Domino’s’ product improvement campaign, offering great value to consumer with the ‘Everyday Value’ campaign, offering best in class digital ordering experience on the ‘Domino’s App’ or offering variety to the consumers through exciting launches like ‘World Pizza League’, Domino’s has always attempted to stay relevant to the new age consumer.  

Kapil Grover, Chief Marketing Officer, Domino’s Pizza India, said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

Swati Bhattacharya, CCO, FCB Ulka, stated, “Domino’s pizza is designed to be shared for people to gather around the "magic circle", pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family becomes like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

Domino’s Pizza chain, operated by Jubilant FoodWorks Ltd (JFL) in India, has started launching quick-service restaurants (QSR). These QSRs are on the lines of the ‘Experience Of The Future’ (EOTF) stores operated by Hardcastle Restaurants, the master franchisee for McDonald’s/McCafe QSRs in West and South India.

With this move, Domino’s is planning to enhance the dine-in experience and cater to the changing needs/preferences of customers patronising its QSRs.

Hari Bhartia, Co-Chairman, Jubilant FoodWorks Ltd (JFL), said, “The new store design being introduced in the June quarter is receiving tremendous response from customers.”

“We have begun to roll out this new Domino’s store design in the first quarter of fiscal 2020. And nine out of our 26 new Domino’s stores being added in the June 2019 quarter are based on this contemporary design. We have also introduced digital kiosks to improve customer experience in ordering,” he added.

Jubilant FoodWorks is making considerable investments in strengthening its own digital assets, delivery experience and improving dine-in revenue stream, building the brand and innovation.

Pratik Pota, CEO of JFL, said, “Apart from having significantly improved interiors and better ambience, the one additional investment we are making is in putting in technology in the store, whether it is a self-ordering kiosk or whether it is digital screens. There is a small delta cost (of 10% over the earlier store set up cost) which comes on account of these tech investments in store.”

Britain's biggest pizza delivery firm Domino’s stated that the annual pretax profit would be slightly ahead of market expectations as it posted an 18.2 percent jump in fourth-quarter sales.

The company, which has most of its 1,192 stores in the UK but , operates in Ireland, Switzerland and Germany also, said group system sales for the 13 weeks to Dec. 24 rose to 321.8 million pounds ($451 million) from 272.4 million pounds a year ago.

Orders rose sharply since the launch of British television music competition X Factor as more people ordered food at home increasing the sales at UK stores open over a year rose 6.1 percent during the 13-week period, the company said.

Domino’s brings new fresh Pan Pizzas for consumers in India.

Harneet Singh Rajpal, VP Marketing, Domino’s Pizza India said, “The fresh Pan Pizza is the latest offering from Domino’s Pizza in India. Our research indicates that this is the tastiest Pan Pizza.”

The Pan Pizza is available in medium size and can be clubbed with all existing topping combinations.

On the purchase of one Pan Pizza, one will avail 50 percent off on the second pizza of the same or lesser value.