- April 8, 2019 / 2 min readCurrently, Powerade is available in India only through imports.
Coca-Cola will be introducing its global sports drink Powerade in India within the next two months. The move is aimed towards competing with PepsiCo's Gatorade in the small but emerging sports drink market.
Currently, Powerade is available in India only through imports. Coca-Cola is eyeing to launch a locally-made version in the country.
Powerade is among the US beverage maker’s billion-dollar retail sales plus brands globally.
James Quincey, CEO of Coca-Cola, said, “Our focus is how to grow the business, but reduce calories.”
This is Coca-Cola’s second attempt to bring Powerade to India. Powerade has sales worth billions of US dollars globally.
Devendra Chawla, Chief Executive, Spencer’s Retail, said, “The functional sports drinks market is beginning to resonate with millennials and we are seeing good offtake at retail stores. However, unlike a couple of years back, now there are dozens of specialised hydration products for consumers to choose from.”
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